In order for your PPC campaigns to perform at the highest level, Solutions 8 will need access to your Google Analytics account.
Having access to your Google Analytics account will allow us as an agency to link your AdWords account to it, which will allow us to do a number of really useful things.
For instance, once your Analytics account is connected to AdWords, we will be able to track website conversions as well as the paths user took to complete a conversion.
This is extremely valuable information for us as advertisers and for you as a business owner, because it allows us to spot areas of possible strength or weakness along the customers journey. This will in turn aid in the overall strategy of the PPC campaign.
Pretty neat, huh?
So it is absolutely imperative that we connect your AdWords account to your Google Analytics. In order to do that, you or your webmaster will need to ad us as a user in Google Analytics.
If you aren't familiar with the process, don't worry. Simply follow this step-by-step guide, and you'll see it's as easy as a walk in the park.
The first thing you need to do is to go to Google Analytics and login to your dashboard.
Once you're logged in, go ahead and click on the "Admin" icon in the lower lefthand side of the screen.
Once you've clicked on "Admin", you should see your Admin panel.
In the Admin panel, there will be 3 columns labeled "Account", "Property", and "View".
In the Account column on the left, click on "User Management".
After you click on "User Management", a tab will popup labeled "Account users".
In the upper righthand corner of the "Account users" tab, you should see a "+".
When you find it, click on it.
Once you're on the screen above, please make sure that the "Edit", "Collaborate", "Read & Analyze", and "Manage Users" boxes are all checked.
This is a very important step, and it is vital that it is done correctly. We need access to all 4 of these things as we have a team of people who will need access, and this will allow us to add and remove people on our side without the constant back. This limits the drag on your campaign and the makes it much easier for all parties involved.
In the "Enter email addresses" form field, enter "Solutions8ads@gmail.com".
Also, make sure that the box "Notify new users by email" is checked. That will notify us that you've added us as an account user.
Once you've done that, go ahead and click on "Add" to finish things up.
You're all done! That wasn't so bad! Right?