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How do we spend more without diminishing profit margin (i.e. lowering ROAS or increasing CPL)?

Here's how and why we often recommend "leaning out" an ad account.

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How should we prepare for the holiday season?

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Why Do We Exclude Certain People In Remarketing Campaigns?

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What do you recommend for a new product launch?

If you are launching a new product, there are a few ideas to get it out there.

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How important is it to have a fast website and does that affect ads?

“My website is slow. How important is it to have a fast website and does that affect ads?”

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