When you increase ad spend, it's common to discover your CPL goes up or your ROAS goes down. Here's why.
When you’re dealing with multiple sessions (meaning a website visitor came to the site more than once before converting) the conversion data can be displayed in multiple ways. This is called “attribution modeling.”
If you are using Google Analytics to count conversions from Google Ads, you may be missing a large chunk of conversion data.
Here's how and why we often recommend "leaning out" an ad account.
Here are the top 10 things to make sure your website complies with in order to prepare for running ads.
Technically, you’ll start to see results right away; however, it takes about 90 days for a campaign to “normalize” to the point of understanding how it will perform long-term.