Why is my profit margin becoming thinner as we scale?

When you increase ad spend, it's common to discover your CPL goes up or your ROAS goes down. Here's why.

Is my website ready for PPC ads?

Here are the top 10 things to make sure your website complies with in order to prepare for running ads.

How long will it take to see results? / What does a "90-day learning phase" mean?

Technically, you’ll start to see results right away; however, it takes about 90 days for a campaign to “normalize” to the point of understanding how it will perform long-term.