Why is my profit margin becoming thinner as we scale?

When you increase ad spend, it's common to discover your CPL goes up or your ROAS goes down. Here's why.

Why are Google Ads reporting different numbers than Google Analytics?

When you’re dealing with multiple sessions (meaning a website visitor came to the site more than once before converting) the conversion data can be displayed in multiple ways. This is called “attribution modeling.”

Why Doesn't Google Ads Show The Same Conversions As Google Analytics?

If you are using Google Analytics to count conversions from Google Ads, you may be missing a large chunk of conversion data.

Is my website ready for PPC ads?

Here are the top 10 things to make sure your website complies with in order to prepare for running ads.

How long will it take to see results? / What does a "90-day learning phase" mean?

Technically, you’ll start to see results right away; however, it takes about 90 days for a campaign to “normalize” to the point of understanding how it will perform long-term.