How do campaigns affect my overall account?

This is a useful perspective that will help as you learn about the various algorithms working with or against each other. Campaigns have their own history (some have gathered accurate data with patterns and some haven’t had the opportunity), they have unique competitive environments they’re working in, and they are going after different markets (some have an easily identifiable niche audience while others are working with vague audiences). As you get to know the campaigns, this will shape how you treat it. Here’s a 1 minute video explaining this: