Generally, a $2,000 monthly startup ad budget allows us to gain enough data to make optimizations within the first month.
A budget that is too low doesn't offer enough data to see what’s working and what’s not.
On the other hand, exorbitant ad spend puts you at risk of overspending in areas that don't provide good results.
Our solution? We test every Google advertising channel (such as search, display, GSP, and Shopping) to see how each performs and influences other campaigns within the account.
Then, we reallocate ad spend to the higher-performing campaigns.