What does "Proven ROAS" mean?

For e-commerce campaigns, what does “Proven ROAS” mean?

Why is my profit margin becoming thinner as we scale?

When you increase ad spend, it's common to discover your CPL goes up or your ROAS goes down. Here's why.

Should I run LinkedIn ads?

It is likely that LinkedIn campaigns to warm leads (aka remarketing) could be a good fit, but LinkedIn campaigns to cold leads is only a good fit for a few narrow industries.

linkedin ads remarketing
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When do you update the ad copy?

After 100 clicks, we compare the performances of two ads. We build a new ad to compete against the winning one for another 100 clicks.

How can we make use of my existing customer base? / What is "customer match" used for?

If you have a large customer list, and if your Google account is eligible for "customer match," then you can implement some cross-selling and retargeting campaigns. Because the audience size is limited and much smaller than an audience found on Google, we won't need a large budget for this strategy. After about a month or two of gathering conversion data, we can also create a "similar audience" based on the customer list. Similar audiences are often effective, and we will incorporate it into our proactive targeting campaigns.

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