Record, measure and listen to the calls your advertising efforts generate in real time! All phone call data is seamlessly linked to your Google Analytics, making it easy to define your exact ROI from your Search and AdWords campaigns. Plus, with Dynamic Number Insertion (DNI), you can switch phone numbers on your site based on each AdWords Campaign.
Here's how it works:
Here's the most important piece.
After we listen to the conversation to access whether or not the lead was good or not, we go into your Google AdWords account and score the lead. This gives Google a lot of great data to work with.
If the lead was of poor quality, Google will limit the amount of times the ad gets shown to the same type of person.
If the lead was great, Google will show your ads to similar people who fit that leads profile.
You get more conversions for a better cost.
***Please note that we pay for your Call Tracking Membership when we manage your advertising campaigns. The only cost to you is the monthly cost per number (In the US it is usually $1.50/number) and the cost per minute, which is usually less than $0.05 per minute.
Here's a quick bullet list of CTM's features, and why we think it's worth the cost:
Here is a screenshot of all the information you can receive about where exactly a call was coming from.