How can we target competitors even more? / What is a Competitive Proactive Campaign?

It's possible to target competitors beyond the basic competitor campaign (which is where we show an ad after someone searches for a competitor). We can do this using affinity & intent audiences (which are audiences of people who are frequently associated with the competitor's business).

What do you recommend for a new product launch?

If you are launching a new product, there are a few ideas to get it out there.