In order to share your Facebook pixel with a business, you will need to already have a business manager. If you don't already have one, you can set one up [here](https://business.facebook.com/overview/). Once you've done that, go to [Business Manager Settings](https://business.facebook.com/settings/). Next, go to “Pixels” under Data Sources. ![2020-11-23_14-30-22.jpg](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/8yrNvndYcJ/2020-11-23_14-30-22.jpg) Select the pixel and click “Assign Partners.” ![2020-11-23_14-32-21.jpg](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/kKkXeRoxXZ/2020-11-23_14-32-21.jpg) Enter the Solutions 8 Business ID: 915738658498354 ![2020-11-23_14-32-46.jpg](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/WEI1lgheyd/2020-11-23_14-32-46.jpg)

In order to share your Facebook pixel with a business, you will need to already have a business manager. If you don't already have one, you can set one up [here](https://business.facebook.com/overview/). Once you've done that, go to [Business Manager Settings](https://business.facebook.com/settings/). Next, go to “Pixels” under Data Sources. ![2020-11-23_14-30-22.jpg](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/8yrNvndYcJ/2020-11-23_14-30-22.jpg) Select the pixel and click “Assign Partners.” ![2020-11-23_14-32-21.jpg](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/kKkXeRoxXZ/2020-11-23_14-32-21.jpg) Enter the Solutions 8 Business ID: 915738658498354 ![2020-11-23_14-32-46.jpg](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/WEI1lgheyd/2020-11-23_14-32-46.jpg)

These instructions will help you add confidential login information to Dashlane, a trusted online program that allows you to securely share login information with us. We use this tool so we can keep your information secure, rather than exchange sensitive information via email. * Go to [dashlane.com](https://www.dashlane.com/) and click on “Get Dashlane”. * Allow the app to make changes to your device. * Log in or create an account. Be sure to create a really strong password! * Follow the prompts or skip the prompts. * The Dashlane dashboard will pop up. * Click on Password on the lefthand panel. * Click the green “Add New” button at the top. * Enter the information you’re sharing. * Click Ok to create the record. * To share this record with our team, go to the sharing center and click “Add New” * Find the items you would like to share in the drop down menu. * Add solutions8ads.com to the Recipients box. Be sure to click “Full rights” before sharing. * Click send.

These instructions will help you add confidential login information to Dashlane, a trusted online program that allows you to securely share login information with us. We use this tool so we can keep your information secure, rather than exchange sensitive information via email. * Go to [dashlane.com](https://www.dashlane.com/) and click on “Get Dashlane”. * Allow the app to make changes to your device. * Log in or create an account. Be sure to create a really strong password! * Follow the prompts or skip the prompts. * The Dashlane dashboard will pop up. * Click on Password on the lefthand panel. * Click the green “Add New” button at the top. * Enter the information you’re sharing. * Click Ok to create the record. * To share this record with our team, go to the sharing center and click “Add New” * Find the items you would like to share in the drop down menu. * Add solutions8ads.com to the Recipients box. Be sure to click “Full rights” before sharing. * Click send.

After a campaign has been built, but before it launches, we like to schedule a time with you to review the campaign before it goes live. This is to ensure that your initials goals are being strategically implemented, and allows everyone who's a part of the process to voice any concerns. Below you'll find a list of topics and items that we will be reviewing during our discussion. Once we have reviewed the campaign with you, made any changes needed and have received your full approval, the campaign will go live! Ad Budget The first step prior to your PPC campaign launch is to ensure that we have the proper daily/monthly budget in place. While we're confident in our abilities to successfully deliver and manage PPC campaigns, but it never hurts to double check things, especially the budget. ### Campaign Schedule The campaign schedule is the time of day and days of the week that the campaign will run its advertisements. This is important because you may want to receive traffic to your website during the night, but also want to have traffic, plus phone calls during the day. ### Geography It's important to make sure that we have the proper geographical settings in place prior to launch. If you are a business that is running advertisements to people who live within a 25-mile radius of your physical location, it would be inappropriate to have your ads set to run outside of your targeted market area. ### Structure The structure of your campaign is essentially another way to refer to the overarching goal of the campaign. For instance, someone who is running a campaign to maximize conversions defined by email signups will have a different campaign structure than someone who just wants drive clicks and traffic to their website. ### Ad Copy This is a crucial step because the ad copy is going to be the first experience a potential customer has with your business. It's important that we have proper ad copy in place that is relevant to what you are offering on the other end of your advertisement. We also want to make sure that the ads are relevant to the keywords that they are attached to. Relevant ad copy is something that shouldn't be overlooked because the higher the relevancy is to people searching on Google, the higher your ad's quality score. A higher quality score can help in the bidding process to lower your Cost Per Click, increase your ad rank, and increase overall campaign performance. ### Negative Keyword List There is nothing negative about negative keywords. In fact, compiling a list of negative keywords is a great thing! Negative keywords increase campaign performance because they eliminate a lot of bad traffic and irrelevant clicks. For instance, say that you run a business that sells luxury jewelry. The last thing you would want is for people clicking on your ads who search for "cheap jewelry". The person who is searching for "cheap jewelry" isn't likely to buy luxury jewelry, and if they click on your advertisement you get charged for that irrelevant click. The great thing about negative keywords is that if we add "cheap" as a negative keyword, your ad will never show for people who use the word "cheap" in their search. This, in turn, saves you money on the campaign that can be used for more relevant clicks. ### Ad Groups Ad groups contain a collection of advertisements and keywords that are relevant to the overall goal of the campaign. For instance, if your company offers a wide variety of services, each ad group should reflect that service. This offers much more in the way of scalability and control when wanting to expand your marketing around those specific services. ### Keywords A keyword is essentially a word or phrase that people search for in Google. Keywords are the beating heart of each campaign. If the keywords don't match with the products/services you're advertising, it can cause problems. We also focus on keywords and keyphrases that generate the type of conversion you want. By adding keywords and key phrases to your campaign such as “buy”, “for sale”, “near me”, etc., we can generate a conversion much more frequently. ### Bidding Strategy There are a few types of bidding strategies that you can use in an AdWords campaign. Depending on your business goals, some bidding strategies will be better suited for you than others. For instance, if your business is trying to maximize the number of clicks to the website, a "Maximize Clicks" bidding strategy might be best. If your business is trying to capture conversions at a specific cost, then "Target CPA" bids might be best in that scenario. It's also important to keep in mind that as your campaigns evolve, the bidding strategy used will likely evolve along with it. ### In Summary... If for any reason we have left one of your questions unanswered, you can always request another campaign walk through!

After a campaign has been built, but before it launches, we like to schedule a time with you to review the campaign before it goes live. This is to ensure that your initials goals are being strategically implemented, and allows everyone who's a part of the process to voice any concerns. Below you'll find a list of topics and items that we will be reviewing during our discussion. Once we have reviewed the campaign with you, made any changes needed and have received your full approval, the campaign will go live! Ad Budget The first step prior to your PPC campaign launch is to ensure that we have the proper daily/monthly budget in place. While we're confident in our abilities to successfully deliver and manage PPC campaigns, but it never hurts to double check things, especially the budget. ### Campaign Schedule The campaign schedule is the time of day and days of the week that the campaign will run its advertisements. This is important because you may want to receive traffic to your website during the night, but also want to have traffic, plus phone calls during the day. ### Geography It's important to make sure that we have the proper geographical settings in place prior to launch. If you are a business that is running advertisements to people who live within a 25-mile radius of your physical location, it would be inappropriate to have your ads set to run outside of your targeted market area. ### Structure The structure of your campaign is essentially another way to refer to the overarching goal of the campaign. For instance, someone who is running a campaign to maximize conversions defined by email signups will have a different campaign structure than someone who just wants drive clicks and traffic to their website. ### Ad Copy This is a crucial step because the ad copy is going to be the first experience a potential customer has with your business. It's important that we have proper ad copy in place that is relevant to what you are offering on the other end of your advertisement. We also want to make sure that the ads are relevant to the keywords that they are attached to. Relevant ad copy is something that shouldn't be overlooked because the higher the relevancy is to people searching on Google, the higher your ad's quality score. A higher quality score can help in the bidding process to lower your Cost Per Click, increase your ad rank, and increase overall campaign performance. ### Negative Keyword List There is nothing negative about negative keywords. In fact, compiling a list of negative keywords is a great thing! Negative keywords increase campaign performance because they eliminate a lot of bad traffic and irrelevant clicks. For instance, say that you run a business that sells luxury jewelry. The last thing you would want is for people clicking on your ads who search for "cheap jewelry". The person who is searching for "cheap jewelry" isn't likely to buy luxury jewelry, and if they click on your advertisement you get charged for that irrelevant click. The great thing about negative keywords is that if we add "cheap" as a negative keyword, your ad will never show for people who use the word "cheap" in their search. This, in turn, saves you money on the campaign that can be used for more relevant clicks. ### Ad Groups Ad groups contain a collection of advertisements and keywords that are relevant to the overall goal of the campaign. For instance, if your company offers a wide variety of services, each ad group should reflect that service. This offers much more in the way of scalability and control when wanting to expand your marketing around those specific services. ### Keywords A keyword is essentially a word or phrase that people search for in Google. Keywords are the beating heart of each campaign. If the keywords don't match with the products/services you're advertising, it can cause problems. We also focus on keywords and keyphrases that generate the type of conversion you want. By adding keywords and key phrases to your campaign such as “buy”, “for sale”, “near me”, etc., we can generate a conversion much more frequently. ### Bidding Strategy There are a few types of bidding strategies that you can use in an AdWords campaign. Depending on your business goals, some bidding strategies will be better suited for you than others. For instance, if your business is trying to maximize the number of clicks to the website, a "Maximize Clicks" bidding strategy might be best. If your business is trying to capture conversions at a specific cost, then "Target CPA" bids might be best in that scenario. It's also important to keep in mind that as your campaigns evolve, the bidding strategy used will likely evolve along with it. ### In Summary... If for any reason we have left one of your questions unanswered, you can always request another campaign walk through!

Now that you have been onboarded as a client there are just a few technical things that we need to set up for your website, in order to properly track calls and conversions in order to better understand what optimizations need to be made. This is a guide for you to know what these tools are, why they're important, and how they're paramount to the success of the campaign. Don't worry. You don't need to do any of these things (that's what we're here for). We might need to request access from you for some of these tools. If that's the case, we will reach out to you and make the process as easy as possible. ### Google Tag Manager (GTM) Installation Google Tag Manager is a tool that we use to track specific actions and events that happen on your website, such as conversions. This tool integrates with Google Analytics, and allows us to see how your website visitors behave on your website. By setting this up, we can track things like which forms a user has filled out, who has visited the website (important for remarketing), what links users are clicking on, etc. Similar to how video cameras work to see what's going on in a physical store, Google Tag Manager with Google Analytics allows us to replicate that in a digital environment. ### Call Tracking Metrics (CTM) Call Tracking Metrics is important to set up, particularly if your goal is to have leads call your business. This feature allows us to track conversations that leads have with your business. Our team will be listening in all of the phone calls to gauge the level of quality conversations that are being had. If lead quality is excellent, Call Tracking Metrics allows us to identify what campaign generated that phone calls so we can increase the frequency of calls from that campaign. ### Conversion Tracking (Google Analytics) Conversion Tracking helps us as advertisers to see when a user completes a desired action on your website, e.g. filling out a form, completing a purchase, etc. Conversion Tracking utilizes Google Tag Manager in order to track actions and conversions. ### Pixel Installation (Facebook) Should your business goals require advertisements on Facebook, we will need to install what's known as Facebook's "Pixel". The Pixel is Facebook's version of Google's "Tag", and it accomplishes many of the same functions that Google's Tag does. ### Competitive Analysis It's important to understand that other businesses in your space are likely advertising on Google as well. Part of the process of creating a successful campaign is to see how your competitors are advertising. We uses a myriad of tools to identify what your competition is doing, if it's working, and how we can improve on it. ### Ad Copy Creation The Ad Copy is what a potential customer is going to see on Google when they type in their keyword to the search bar. Every ad that we create will be relevant to the product/service that you sell and will be specific to the group of keywords that best describe your product. ### Campaign Creation Once we've received all the information relevant to your campaign, we can start the process of actually building out the PPC campaign. This is a complex process that involves taking the information that you filled out in the on-boarding process and translating that into keywords and advertisements. Having the proper keywords, key phrases, ad budget, ad schedule, ad groups, landing page destination, etc. in place make sure that your ads are being shown to the right people, at the right time. Also, depending on what your campaign goals are, it's at this stage that we configure the campaign to fit your desired customer actions, i.e. increase quality phone calls with potential customers, eCommerce transaction, contact form completions, acquiring customers for a particular cost, etc. ### After The Campaign Has Been Created, But Before Launch After the campaign has been created, we will schedule a time to review the campaign and discuss what has been created, why it's been created in that way, and the expected outcome.

Now that you have been onboarded as a client there are just a few technical things that we need to set up for your website, in order to properly track calls and conversions in order to better understand what optimizations need to be made. This is a guide for you to know what these tools are, why they're important, and how they're paramount to the success of the campaign. Don't worry. You don't need to do any of these things (that's what we're here for). We might need to request access from you for some of these tools. If that's the case, we will reach out to you and make the process as easy as possible. ### Google Tag Manager (GTM) Installation Google Tag Manager is a tool that we use to track specific actions and events that happen on your website, such as conversions. This tool integrates with Google Analytics, and allows us to see how your website visitors behave on your website. By setting this up, we can track things like which forms a user has filled out, who has visited the website (important for remarketing), what links users are clicking on, etc. Similar to how video cameras work to see what's going on in a physical store, Google Tag Manager with Google Analytics allows us to replicate that in a digital environment. ### Call Tracking Metrics (CTM) Call Tracking Metrics is important to set up, particularly if your goal is to have leads call your business. This feature allows us to track conversations that leads have with your business. Our team will be listening in all of the phone calls to gauge the level of quality conversations that are being had. If lead quality is excellent, Call Tracking Metrics allows us to identify what campaign generated that phone calls so we can increase the frequency of calls from that campaign. ### Conversion Tracking (Google Analytics) Conversion Tracking helps us as advertisers to see when a user completes a desired action on your website, e.g. filling out a form, completing a purchase, etc. Conversion Tracking utilizes Google Tag Manager in order to track actions and conversions. ### Pixel Installation (Facebook) Should your business goals require advertisements on Facebook, we will need to install what's known as Facebook's "Pixel". The Pixel is Facebook's version of Google's "Tag", and it accomplishes many of the same functions that Google's Tag does. ### Competitive Analysis It's important to understand that other businesses in your space are likely advertising on Google as well. Part of the process of creating a successful campaign is to see how your competitors are advertising. We uses a myriad of tools to identify what your competition is doing, if it's working, and how we can improve on it. ### Ad Copy Creation The Ad Copy is what a potential customer is going to see on Google when they type in their keyword to the search bar. Every ad that we create will be relevant to the product/service that you sell and will be specific to the group of keywords that best describe your product. ### Campaign Creation Once we've received all the information relevant to your campaign, we can start the process of actually building out the PPC campaign. This is a complex process that involves taking the information that you filled out in the on-boarding process and translating that into keywords and advertisements. Having the proper keywords, key phrases, ad budget, ad schedule, ad groups, landing page destination, etc. in place make sure that your ads are being shown to the right people, at the right time. Also, depending on what your campaign goals are, it's at this stage that we configure the campaign to fit your desired customer actions, i.e. increase quality phone calls with potential customers, eCommerce transaction, contact form completions, acquiring customers for a particular cost, etc. ### After The Campaign Has Been Created, But Before Launch After the campaign has been created, we will schedule a time to review the campaign and discuss what has been created, why it's been created in that way, and the expected outcome.

In order to grant our agency access to your Facebook account, you will first need to sign into your Facebook Business Manager here: [business.facebook.com](https://business.facebook.com/). If you do not already have a Business Manager account, you’ll need to create one. Once you are signed in, please navigate to the "Business Settings" page: *Business Manager > All Tools > Business Settings* ![fb access step 1.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/MJjiK2o9y1/fb%20access%20step%201.png) Please select the "Ad Account" tab from the vertical list on the left and then choose the Ad Account name that coincides with your business. On the right hand side, you will see a button that says “Assign Partner." ![fb access step 2.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/blm78seQkX/fb%20access%20step%202.png) A form should appear with the title: *Connect partner to ad account.* At the bottom of this form is a link that reads: *"Connect your ad account using your partner’s business ID instead."* Please click that link. ![fb access step 3.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/qqnNZO5VvN/fb%20access%20step%203.png) The new form should look like this: ![fb access step 4.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/miVYboLtyA/fb%20access%20step%204.png) Please select the role level of *"Ad Account Admin"* and enter the following Business ID into the *“Partner's Business ID"* field: 915738658498354 Congratulations! You have added us to your Facebook Ad Account. You are almost done. We’ll also need to be added as a partner to your Facebook's Business Page. This is very similar to adding us to your "Ad Account." From the same “Business Settings” page, select “Pages” from the vertical list of options on the left and choose the page name that corresponds with your business. On the right hand side, you will see a button that says “Assign Partner." ![fb access step 5.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/myx20dpuOo/fb%20access%20step%205.png) A form should appear with the title: *Connect partner to Page.* At the bottom of this form is a link that reads: *"Connect your Page using your partner’s business ID instead."* Please click that link. ![sb access step 6.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/UPCvLeWIr8/sb%20access%20step%206.png) The new form should look like this: ![fb access step 7.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/p1JiTMGuhi/fb%20access%20step%207.png) Please select the role level of "Page Admin" and enter the following Business ID into the *“Partner's Business ID"* field: 915738658498354 You are done! Once you have completed both of these steps, please make sure to alert your client manager.

In order to grant our agency access to your Facebook account, you will first need to sign into your Facebook Business Manager here: [business.facebook.com](https://business.facebook.com/). If you do not already have a Business Manager account, you’ll need to create one. Once you are signed in, please navigate to the "Business Settings" page: *Business Manager > All Tools > Business Settings* ![fb access step 1.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/MJjiK2o9y1/fb%20access%20step%201.png) Please select the "Ad Account" tab from the vertical list on the left and then choose the Ad Account name that coincides with your business. On the right hand side, you will see a button that says “Assign Partner." ![fb access step 2.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/blm78seQkX/fb%20access%20step%202.png) A form should appear with the title: *Connect partner to ad account.* At the bottom of this form is a link that reads: *"Connect your ad account using your partner’s business ID instead."* Please click that link. ![fb access step 3.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/qqnNZO5VvN/fb%20access%20step%203.png) The new form should look like this: ![fb access step 4.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/miVYboLtyA/fb%20access%20step%204.png) Please select the role level of *"Ad Account Admin"* and enter the following Business ID into the *“Partner's Business ID"* field: 915738658498354 Congratulations! You have added us to your Facebook Ad Account. You are almost done. We’ll also need to be added as a partner to your Facebook's Business Page. This is very similar to adding us to your "Ad Account." From the same “Business Settings” page, select “Pages” from the vertical list of options on the left and choose the page name that corresponds with your business. On the right hand side, you will see a button that says “Assign Partner." ![fb access step 5.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/myx20dpuOo/fb%20access%20step%205.png) A form should appear with the title: *Connect partner to Page.* At the bottom of this form is a link that reads: *"Connect your Page using your partner’s business ID instead."* Please click that link. ![sb access step 6.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/UPCvLeWIr8/sb%20access%20step%206.png) The new form should look like this: ![fb access step 7.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/p1JiTMGuhi/fb%20access%20step%207.png) Please select the role level of "Page Admin" and enter the following Business ID into the *“Partner's Business ID"* field: 915738658498354 You are done! Once you have completed both of these steps, please make sure to alert your client manager.

In order for your PPC campaigns to perform at the highest level, Solutions 8 will need access to your Google Analytics account. Having access to your Google Analytics account will allow us as an agency to link your AdWords account to it, which will allow us to do a number of really useful things. For instance, once your Analytics account is connected to AdWords, we will be able to track website conversions as well as the paths user took to complete a conversion. This is extremely valuable information for us as advertisers and for you as a business owner, because it allows us to spot areas of possible strength or weakness along the customers journey. This will in turn aid in the overall strategy of the PPC campaign. Pretty neat, huh? So it is absolutely imperative that we connect your AdWords account to your Google Analytics. In order to do that, you or your webmaster will need to ad us as a user in Google Analytics. If you aren't familiar with the process, don't worry. Simply follow this step-by-step guide, and you'll see it's as easy as a walk in the park. ### Step 1 The first thing you need to do is to go to Google Analytics and login to your dashboard. ### Step 2 Once you're logged in, go ahead and click on the "Admin" icon in the lower lefthand side of the screen. ![step 2.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/F8bP8kYmCX/step%202.png) ### Step 3 Once you've clicked on "Admin", you should see your Admin panel. In the Admin panel, there will be 3 columns labeled "Account", "Property", and "View". In the Account column on the left, click on "User Management". ![step 3.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/YhAbTetvDr/step%203.png) ### Step 4 After you click on "User Management", a tab will popup labeled "Account users". In the upper righthand corner of the "Account users" tab, you should see a "+". When you find it, click on it. ![step 4.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/mVOO4Em4NG/step%204.png) ### Step 5 Once you're on the screen above, please make sure that the "Edit", "Collaborate", "Read & Analyze", and "Manage Users" boxes are all checked. This is a very important step, and it is vital that it is done correctly. We need access to all 4 of these things as we have a team of people who will need access, and this will allow us to add and remove people on our side without the constant back. This limits the drag on your campaign and the makes it much easier for all parties involved. ![step 5.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/pK7hN3oZZ0/step%205.png) ### Step 6 In the "Enter email addresses" form field, enter "Solutions8ads@gmail.com". Also, make sure that the box "Notify new users by email" is checked. That will notify us that you've added us as an account user. Once you've done that, go ahead and click on "Add" to finish things up. ![step 6.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/CcjsqpUljh/step%206.png) You're all done! That wasn't so bad! Right?

In order for your PPC campaigns to perform at the highest level, Solutions 8 will need access to your Google Analytics account. Having access to your Google Analytics account will allow us as an agency to link your AdWords account to it, which will allow us to do a number of really useful things. For instance, once your Analytics account is connected to AdWords, we will be able to track website conversions as well as the paths user took to complete a conversion. This is extremely valuable information for us as advertisers and for you as a business owner, because it allows us to spot areas of possible strength or weakness along the customers journey. This will in turn aid in the overall strategy of the PPC campaign. Pretty neat, huh? So it is absolutely imperative that we connect your AdWords account to your Google Analytics. In order to do that, you or your webmaster will need to ad us as a user in Google Analytics. If you aren't familiar with the process, don't worry. Simply follow this step-by-step guide, and you'll see it's as easy as a walk in the park. ### Step 1 The first thing you need to do is to go to Google Analytics and login to your dashboard. ### Step 2 Once you're logged in, go ahead and click on the "Admin" icon in the lower lefthand side of the screen. ![step 2.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/F8bP8kYmCX/step%202.png) ### Step 3 Once you've clicked on "Admin", you should see your Admin panel. In the Admin panel, there will be 3 columns labeled "Account", "Property", and "View". In the Account column on the left, click on "User Management". ![step 3.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/YhAbTetvDr/step%203.png) ### Step 4 After you click on "User Management", a tab will popup labeled "Account users". In the upper righthand corner of the "Account users" tab, you should see a "+". When you find it, click on it. ![step 4.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/mVOO4Em4NG/step%204.png) ### Step 5 Once you're on the screen above, please make sure that the "Edit", "Collaborate", "Read & Analyze", and "Manage Users" boxes are all checked. This is a very important step, and it is vital that it is done correctly. We need access to all 4 of these things as we have a team of people who will need access, and this will allow us to add and remove people on our side without the constant back. This limits the drag on your campaign and the makes it much easier for all parties involved. ![step 5.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/pK7hN3oZZ0/step%205.png) ### Step 6 In the "Enter email addresses" form field, enter "Solutions8ads@gmail.com". Also, make sure that the box "Notify new users by email" is checked. That will notify us that you've added us as an account user. Once you've done that, go ahead and click on "Add" to finish things up. ![step 6.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/CcjsqpUljh/step%206.png) You're all done! That wasn't so bad! Right?

1. Sign in here: https://www.google.com/business/ 2. Choose the account you would like us to have access to 3. Choose "Users" on the left hand side 4. Select the "Invite new users" icon 5. Enter the email address you have been provided by your customer manager 6. Choose the role: "Manager" 7. Select "Invite"

1. Sign in here: https://www.google.com/business/ 2. Choose the account you would like us to have access to 3. Choose "Users" on the left hand side 4. Select the "Invite new users" icon 5. Enter the email address you have been provided by your customer manager 6. Choose the role: "Manager" 7. Select "Invite"

In order to satisfy Google, there are a few of their policies that we must abide by as advertisers in order to gain the full scope of the platform's capabilities. Google's primary goal is to keep its users happy, and Google has a plethora of people wanting to advertise to Google's users. In other words, Google gets to pick and choose which ads they present to their audience. The bad news is that we have to compete against those other ads. The good news is that Google doesn't discriminate as long as you follow their guidelines and rules. ### Individual "Thank You" page For All Forms Essentially, this means that after a user has completed a desired action on your website (e.g. a purchase has been completed, or someone filled out a form) a "Thank You" page needs to be displayed. ### Mobile Responsive This is a big one. Have you ever visited a website on your mobile phone? We're positive you have. Have you ever visited a site on your mobile phone, only to have the end result be some "zoomed-in" portion of the main website? Pretty annoying, right? Google actually pays attention to these kinds of things, and classifies these seemingly minor things as "user experience". Basically, the better the user experience is on your website, the higher your quality score for your advertisements. This, in turn, leads to happier users and better ad ranking for your advertisements (which oftentimes means more sales). ### Site Speed This is another factor that Google looks at heavily. According to a study done by the website Hubspot, if your website makes you an average of $100,000 a day, a 1-second decrease in page load time can increase your sales by about $7,000. It seems like such an insignificant detail, but in the hustle and bustle of today's environment, people want things and they want them now. Moreover, if your site takes too long to load, you run the risk of people bouncing off of your site. That means that they click on your advertisement (you pay for that click) and then they leave the website before it fully loads, before you have a chance to sell them your offer, all because it took just a little too long for the site to load for them. Again a minor detail, but it has huge consequences. If you would like to check your current site speed and get suggestions on how to boost the speed, check out [this article](https://faq.sol8.com/faqs/how-important-is-it-to-have-a-fast-website-and-does-that-affect-ads). ### Privacy Policy A privacy policy is a requirement that indicates to your website's visitors how their personal information will be stored in your system. Things like website cookies, email addresses, credit card information all fall under this category. Don't worry, you don't need to pay a lawyer the big bucks to write you one of these. You just need to explain to the website visitor, in a transparent way, where their information is being stored (if at all) and what is being done with that information. ### Have A Physical Address On Your Site This is something that Google looks for to see that you are a legitimate business and not some scammer who's claiming they're in California but really on the other side of the planet. The benefit of this is that it satisfies Google, but it also makes your website visitors feel more at ease when they are considering purchasing your products/services. It instills trust in your website visitors, and often times more trust equals higher conversions and more sales. ### Your Phone Number On Your Site Should Be Coded Text This is a bit of a more technical detail. Google is very smart, but sometimes it needs some help. Having a phone number on your website is another thing that you can do to instill more trust in your website visitors, and possibly boost conversions. However, from a technical standpoint, Google can't recognize that phone number if it's in an image and not coded onto the page. If you have a web developer, they should be very familiar with the difference. ### Have An Email Address Listed On The Site Just like having a phone number and physical location, Google wants you to have a way for website visitors to reach you by email. Again, just like a phone number, this needs to be coded into the webpage and not an image so that Google can read it. ## eCommerce Websites These next two points are specifically for eCommerce websites that sell physical items. ### Have A Published Return Policy A return policy is standard practice for physical stores, and it should be no different for online stores. Just like the privacy policy, you don't need a lawyer to create this for you (although, by all means, if you feel more comfortable having a lawyer write it for you, have a lawyer write one for you). A return policy can be very simple. It just tells the user what to expect should they want to return their item or get a refund. Questions that could be answered include: How long do I have to return my item? What's your policy if my item arrives broken? ### Have A Published Shipping Policy People want to know how long it's going to take for their item to arrive from the moment that the order is placed. It's always a good idea to set expectation ahead of time. So be sure to tell your website visitors in your Shipping Policy how long it takes to process an order, and what kind of shipping speeds your business offers. That was a lot! Don't worry though... These are all seemingly minor things, but the devil is in the details. Not only are you satisfying Google's guidelines by having these things in place, but you are also boosting trust with your website visitors. Higher trust with your visitors means higher conversions, which means higher sales.

In order to satisfy Google, there are a few of their policies that we must abide by as advertisers in order to gain the full scope of the platform's capabilities. Google's primary goal is to keep its users happy, and Google has a plethora of people wanting to advertise to Google's users. In other words, Google gets to pick and choose which ads they present to their audience. The bad news is that we have to compete against those other ads. The good news is that Google doesn't discriminate as long as you follow their guidelines and rules. ### Individual "Thank You" page For All Forms Essentially, this means that after a user has completed a desired action on your website (e.g. a purchase has been completed, or someone filled out a form) a "Thank You" page needs to be displayed. ### Mobile Responsive This is a big one. Have you ever visited a website on your mobile phone? We're positive you have. Have you ever visited a site on your mobile phone, only to have the end result be some "zoomed-in" portion of the main website? Pretty annoying, right? Google actually pays attention to these kinds of things, and classifies these seemingly minor things as "user experience". Basically, the better the user experience is on your website, the higher your quality score for your advertisements. This, in turn, leads to happier users and better ad ranking for your advertisements (which oftentimes means more sales). ### Site Speed This is another factor that Google looks at heavily. According to a study done by the website Hubspot, if your website makes you an average of $100,000 a day, a 1-second decrease in page load time can increase your sales by about $7,000. It seems like such an insignificant detail, but in the hustle and bustle of today's environment, people want things and they want them now. Moreover, if your site takes too long to load, you run the risk of people bouncing off of your site. That means that they click on your advertisement (you pay for that click) and then they leave the website before it fully loads, before you have a chance to sell them your offer, all because it took just a little too long for the site to load for them. Again a minor detail, but it has huge consequences. If you would like to check your current site speed and get suggestions on how to boost the speed, check out [this article](https://faq.sol8.com/faqs/how-important-is-it-to-have-a-fast-website-and-does-that-affect-ads). ### Privacy Policy A privacy policy is a requirement that indicates to your website's visitors how their personal information will be stored in your system. Things like website cookies, email addresses, credit card information all fall under this category. Don't worry, you don't need to pay a lawyer the big bucks to write you one of these. You just need to explain to the website visitor, in a transparent way, where their information is being stored (if at all) and what is being done with that information. ### Have A Physical Address On Your Site This is something that Google looks for to see that you are a legitimate business and not some scammer who's claiming they're in California but really on the other side of the planet. The benefit of this is that it satisfies Google, but it also makes your website visitors feel more at ease when they are considering purchasing your products/services. It instills trust in your website visitors, and often times more trust equals higher conversions and more sales. ### Your Phone Number On Your Site Should Be Coded Text This is a bit of a more technical detail. Google is very smart, but sometimes it needs some help. Having a phone number on your website is another thing that you can do to instill more trust in your website visitors, and possibly boost conversions. However, from a technical standpoint, Google can't recognize that phone number if it's in an image and not coded onto the page. If you have a web developer, they should be very familiar with the difference. ### Have An Email Address Listed On The Site Just like having a phone number and physical location, Google wants you to have a way for website visitors to reach you by email. Again, just like a phone number, this needs to be coded into the webpage and not an image so that Google can read it. ## eCommerce Websites These next two points are specifically for eCommerce websites that sell physical items. ### Have A Published Return Policy A return policy is standard practice for physical stores, and it should be no different for online stores. Just like the privacy policy, you don't need a lawyer to create this for you (although, by all means, if you feel more comfortable having a lawyer write it for you, have a lawyer write one for you). A return policy can be very simple. It just tells the user what to expect should they want to return their item or get a refund. Questions that could be answered include: How long do I have to return my item? What's your policy if my item arrives broken? ### Have A Published Shipping Policy People want to know how long it's going to take for their item to arrive from the moment that the order is placed. It's always a good idea to set expectation ahead of time. So be sure to tell your website visitors in your Shipping Policy how long it takes to process an order, and what kind of shipping speeds your business offers. That was a lot! Don't worry though... These are all seemingly minor things, but the devil is in the details. Not only are you satisfying Google's guidelines by having these things in place, but you are also boosting trust with your website visitors. Higher trust with your visitors means higher conversions, which means higher sales.

Technically, you’ll start to see results right away; however, it takes about 90 days for a campaign to “normalize” to the point of understanding how it will perform long-term. In other words, we pour a whole lot of strategy into building your campaign — but the magic really happens after a few weeks of data analysis and optimization. You're probably already aware that we are very transparent on how long it takes to see results from your PPC campaign. Our goal is to provide you with realistic expectations, rather than selling you the moon. This is for the benefit of both agency and client to ensure both a highly effective and professional working relationship. ### The 90 Day "Rule of Thumb" ### All PPC campaigns that we run start broad, on purpose. We start by identifying every possible keyword, ad copy and landing page destination that is relevant to your goals. We gather this data from performing a competitive analysis, research and traffic amount estimates by keyword. While we may not know what is going to be the perfect ad copy, keyword, landing page, etc., it's our job to make sure that we include and test each asset and work to optimize the assets that are producing the most amount of conversions for the lowest cost per conversion. During the first 90 days, we will be gathering data in the form of results. Some Ad Groups and Keywords are going to generate conversions and some are not, this is why campaign optimization is so important. ### How do we "Optimize" the campaign? ### When you hear the term "optimization" that means that we are going to work towards generating more conversions for less cost per conversion. These results will be more frequent the more data that we collect. We work off of a base 100-point data set when performing optimizations. What this means, is that when there are 100 points of data for an action, whether that be impressions, clicks, conversions, or simply the most appropriate data point for a particular campaign, we make a decision on what to do with that asset. For example, if we see a group of keywords in an Ad Group that all have 100 impressions, we are going to look to see what has the highest Click Through Rate (CTR) and place more spend towards those higher-relevant keywords. Then, once each keyword generates 100 clicks, we are going to look to see which keyword resulted in the most amount of conversions, and place more spend in the keywords that have generated the most amount of conversions. There are many more data points that are taken into consideration when talking about optimizations, but this will help you understand how optimizations work in the most basic form. We also listen to every phone call that is generated from the campaign to ensure that when the phone rings, its a relevant person ready to talk to you on the other end. The results of these phone calls, directly affect the optimizations of your campaign, since we manually count those as conversions so we can identify which campaign is generating the most amount of relevant phone calls. ### What You Can Expect In The First 90 Days ### Within the first few days of the campaign launch, you will experience real results, however, it will not be the most optimized results. The conversions may be a bit more expensive in the beginning, or they may not be as frequent as you may like them to be, but rest assured, with each passing day, the campaign is going through changes to see those results increase. The first second month will be better than the first and the third month will be better than the second. We will be reaching out to you very frequently and checking in on the quality of the conversions, plus giving you insight as to what optimizations have been made and what future optimizations we are planning to make in the near future. Each month, you will receive a detailed report, extracted directly out of your AdWords campaign that we will review together. We review all data together so that you can offer your feedback regarding our strategies. There may be times where we rely on you as a subject matter expert and we truly value your input. ### In Summary... ### While there are very few campaigns that launch perfectly optimized, we do need time to assess where the conversions are coming from and make changes to the campaign to spend more ad spend in the Campaigns and Ad Groups that are performing well. Our goal is to deliver to you a very high performing campaign within the first 90 days. If you have any other comments, questions, or concerns, please feel free to click on the chat button in the bottom-right corner of this screen and reach out!

Technically, you’ll start to see results right away; however, it takes about 90 days for a campaign to “normalize” to the point of understanding how it will perform long-term. In other words, we pour a whole lot of strategy into building your campaign — but the magic really happens after a few weeks of data analysis and optimization. You're probably already aware that we are very transparent on how long it takes to see results from your PPC campaign. Our goal is to provide you with realistic expectations, rather than selling you the moon. This is for the benefit of both agency and client to ensure both a highly effective and professional working relationship. ### The 90 Day "Rule of Thumb" ### All PPC campaigns that we run start broad, on purpose. We start by identifying every possible keyword, ad copy and landing page destination that is relevant to your goals. We gather this data from performing a competitive analysis, research and traffic amount estimates by keyword. While we may not know what is going to be the perfect ad copy, keyword, landing page, etc., it's our job to make sure that we include and test each asset and work to optimize the assets that are producing the most amount of conversions for the lowest cost per conversion. During the first 90 days, we will be gathering data in the form of results. Some Ad Groups and Keywords are going to generate conversions and some are not, this is why campaign optimization is so important. ### How do we "Optimize" the campaign? ### When you hear the term "optimization" that means that we are going to work towards generating more conversions for less cost per conversion. These results will be more frequent the more data that we collect. We work off of a base 100-point data set when performing optimizations. What this means, is that when there are 100 points of data for an action, whether that be impressions, clicks, conversions, or simply the most appropriate data point for a particular campaign, we make a decision on what to do with that asset. For example, if we see a group of keywords in an Ad Group that all have 100 impressions, we are going to look to see what has the highest Click Through Rate (CTR) and place more spend towards those higher-relevant keywords. Then, once each keyword generates 100 clicks, we are going to look to see which keyword resulted in the most amount of conversions, and place more spend in the keywords that have generated the most amount of conversions. There are many more data points that are taken into consideration when talking about optimizations, but this will help you understand how optimizations work in the most basic form. We also listen to every phone call that is generated from the campaign to ensure that when the phone rings, its a relevant person ready to talk to you on the other end. The results of these phone calls, directly affect the optimizations of your campaign, since we manually count those as conversions so we can identify which campaign is generating the most amount of relevant phone calls. ### What You Can Expect In The First 90 Days ### Within the first few days of the campaign launch, you will experience real results, however, it will not be the most optimized results. The conversions may be a bit more expensive in the beginning, or they may not be as frequent as you may like them to be, but rest assured, with each passing day, the campaign is going through changes to see those results increase. The first second month will be better than the first and the third month will be better than the second. We will be reaching out to you very frequently and checking in on the quality of the conversions, plus giving you insight as to what optimizations have been made and what future optimizations we are planning to make in the near future. Each month, you will receive a detailed report, extracted directly out of your AdWords campaign that we will review together. We review all data together so that you can offer your feedback regarding our strategies. There may be times where we rely on you as a subject matter expert and we truly value your input. ### In Summary... ### While there are very few campaigns that launch perfectly optimized, we do need time to assess where the conversions are coming from and make changes to the campaign to spend more ad spend in the Campaigns and Ad Groups that are performing well. Our goal is to deliver to you a very high performing campaign within the first 90 days. If you have any other comments, questions, or concerns, please feel free to click on the chat button in the bottom-right corner of this screen and reach out!

To begin, we’ll need you to send us your 10-digit Google Ads Customer ID. Please send this information directly to your Solutions 8 contact requesting this. Here is a screenshot of where to look for the ID in your Google Ads Account: ![2020-10-07_2-55-46.jpg](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/qshsy3lVaU/2020-10-07_2-55-46.jpg) We will send an email from our Google Ads Manager Account requesting that you grant us with access. **This email will go to the email address that is connected to your Google Ads account.** The email will look like this: ![account-access-email-1.jpg](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/0mjr8eByHz/account-access-email-1.jpg) Please press "Accept Request" From here, you will be prompted to log in to your [Google Ads account](https://ads.google.com/). Go to your Tools & Settings > Access and Security ![2020-10-07_2-42-35.jpg](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/7HfA7c6hQS/2020-10-07_2-42-35.jpg) In here, you'll see a pending invite from Solutions 8 - Google Partner Hit Accept and we will get notified After we receive access to your account, it typically takes us 3 to 4 business days to complete a full evaluation. Should you choose to engage Solutions 8 for regular Google Ads management, we'll need to perform this process a second time in order to transfer your account access from our review account to our management account.

To begin, we’ll need you to send us your 10-digit Google Ads Customer ID. Please send this information directly to your Solutions 8 contact requesting this. Here is a screenshot of where to look for the ID in your Google Ads Account: ![2020-10-07_2-55-46.jpg](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/qshsy3lVaU/2020-10-07_2-55-46.jpg) We will send an email from our Google Ads Manager Account requesting that you grant us with access. **This email will go to the email address that is connected to your Google Ads account.** The email will look like this: ![account-access-email-1.jpg](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/0mjr8eByHz/account-access-email-1.jpg) Please press "Accept Request" From here, you will be prompted to log in to your [Google Ads account](https://ads.google.com/). Go to your Tools & Settings > Access and Security ![2020-10-07_2-42-35.jpg](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/MpD6OKc9u8/resources/7HfA7c6hQS/2020-10-07_2-42-35.jpg) In here, you'll see a pending invite from Solutions 8 - Google Partner Hit Accept and we will get notified After we receive access to your account, it typically takes us 3 to 4 business days to complete a full evaluation. Should you choose to engage Solutions 8 for regular Google Ads management, we'll need to perform this process a second time in order to transfer your account access from our review account to our management account.

Getting Started & Onboarding

How To Share The Facebook Pixel with A Business

access Facebook

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How to share passwords with Solutions 8

access onboarding password

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Last Steps Before We Launch Your PPC Campaign

After a campaign has been built, but before it launches, we like to schedule a time with you to review the campaign before it goes live. This is to ensure that your initials goals are being strategically implemented, and allows everyone who's a part of the process to voice any concerns.

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How long will it take to see results? / What does a "90-day learning phase" mean?

Technically, you’ll start to see results right away; however, it takes about 90 days for a campaign to “normalize” to the point of understanding how it will perform long-term.

learning phase Optimizations Patience FAQs Why Sol8

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Adding Solutions 8 to your Google Ads account

add to google ads account Google Ads google ads account onboarding

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How long will it take to build my campaigns?

10-12 business days.

Patience FAQs Why Sol8

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How To Share The Facebook Pixel with A Business

How to share passwords with Solutions 8

Last Steps Before We Launch Your PPC Campaign

Here's What You Can Expect Now That You've Been Onboarded As A Client

Adding Solutions 8 to your Facebook Ad Account and Business Page

Adding Users To Your Google Analytics Account

Providing Solutions 8 with access to your Google My Business (GMB) account

Is my website ready for PPC ads?

How long will it take to see results? / What does a "90-day learning phase" mean?

Adding Solutions 8 to your Google Ads account

How long will it take to build my campaigns?

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