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How Long Google Ads' Learning Phase Takes

Learn how to get past the different factors that affect your learning phase so you can finally hit your ROAS goals and scale your Google Ads campaigns.

How long will it take to see results?

Technically, you'll start to see results right away; however, it takes time for a campaign to "normalize" to the point of understanding how it will perform long term.

How do you track leads who call my business?

Most agencies will count a call that lasts 45 seconds or longer, for example, as a conversion. But we try to minimize false leads by hiring a designated team to listens to the calls that come in from an ad and give it a score. Our call rater team also gives us the added bonus of helping us to uncover any issues that might be negatively affecting conversion rates during the calls (like an automated answering machine that is confusing people, for example, or low quality leads who are asking for something different than what your business sells, etc.).

Why is Google Ads reporting different numbers than Google Analytics?

If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.

Should I be running video ads and what can I expect?

This article explains why you should be running video ads, how they will impact your conversions, and tips in creating your video ads.

Why do you charge a 10% fee?

To avoid limiting our ability to service the campaign. That means, our campaigns become more profitable as a percentage as you grow.

How we organize and execute our client management process

Ever wonder what the team here at Solutions 8 does behind the scenes to get our clients the results they want? Here’s a sneak peek: Clear communication, detailed instructions, and exceptional collaboration. More specifically, our whole process helps our team execute a million to-do lists without sacrificing quality and ad performance. We follow proven SOPs (Standard Operating Procedures) that never fail, giving our clients a delightful experience as soon as they get onboard.

How did you create the estimated projections in the action plan?

We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.

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