Why is Google Ads reporting different numbers than Google Analytics?

If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.

Can I show my product ratings in my ads?

Yes. But we currently don't recommend adding product ratings to ads.

Should I be running video ads and what can I expect?

This article explains why you should be running video ads, how they will impact your conversions, and tips in creating your video ads.

Why is there a discrepancy between Shopify & Google Ads?

Why Google Ads is showing a reporting a different conversion value from Shopify.

What should my monthly budget be to start?

A budget that is too low doesn't offer enough data to see what's working and what's not. Read and find out what the ideal monthly start up should be here.

What is the $1,000 e-commerce start-up fee for?

Building an eCommerce campaign is extra complex. While we don't like a charging set up fee, it covers necessary costs like rebuilding and optimizing your data feed, uploading your product listings, and having our Tag Implementation team set up conversion tracking and dynamic remarketing.

Why are Google Ads reporting different numbers than Google Analytics?

When you’re dealing with multiple sessions (meaning a website visitor came to the site more than once before converting) the conversion data can be displayed in multiple ways. This is called “attribution modeling.”

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