Should I Always Listen to Google’s Suggestions?

  • Google’s suggestions don’t take the entire picture into account.
  • They are usually focused on making more money for Google, and focused on hitting the high-level bid strategy’s target (which it perceives as the campaign’s main goal) at all costs.
  • There can be consequences to overstretching in one area in order to hit the bid strategy target.
  • Here is a video explaining a campaign’s “Limited by Bid” message & suggestion. The video explains why it’s best to ignore it in this case.