Can I show my product ratings in my ads?

Yes, you can. However, we don't have a process to check for product ratings on our accounts with shopping campaigns. And here’s why:

  • We haven't seen a measurable performance boost by adding product ratings to the ads.

  • We don't recommend showing the ratings unless the average review capture is high.

  • The 3rd party review aggregator apps are expensive (popular ones like Trustpilot & ShopperApproved charge about $200/month.) We believe that money is often better spent on ad spend pulling in sales.

  • Google doesn't show the reviews if they are less than 30 per month (they don’t mention this in their help articles.) So most clients get frustrated when they pay for an expensive app that doesn’t even show reviews for that month.