Results by Regina Bellows

Why can't we just turn on tROAS & leave it on?

Doing this causes the algorithm to not be able to spend the full budget, and ultimately, causes us to fall behind spend and lose valuable time in the learning process, too.

What's The Downside Of A Too-High ROAS Goal?

Having a high ROAS goal may limit your ad spend and stop the account from growing.

Why is Google Ads reporting different numbers than Google Analytics?

If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.

How long should I wait to see an accurate Performance Report in Performance Max?

Wait for at least 14 days (plus your conversion lag) to view accurate and complete performance reporting

Can I show my product ratings in my ads?

Yes. But we currently don't recommend adding product ratings to ads.

Why is there a discrepancy between Shopify & Google Ads?

Why Google Ads is showing a reporting a different conversion value from Shopify.