Traffic results

How do I set up UTM Tracking?

UTM Tracking - You might choose to use UTM tracking, which can be setup in the settings of an account, campaign, or ad group.

I Googled a keyphrase for my campaign but I don’t see my ad—why?

Some potential reasons are you are in a competitive industry, you have other key phrases that have proven to convert, there's low search volume, and where you are searching (Google) from.

Should I run LinkedIn ads?

It is likely that LinkedIn campaigns to warm leads (aka remarketing) could be a good fit, but LinkedIn campaigns to cold leads is only a good fit for a few narrow industries.

What are Dynamic Search Ads (DSA) Campaigns? When should I use DSA?

DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.