How did you create the estimated projections in the action plan?

Using tools such as Google Keyword Planner, iSpionage, SpyFu, and SEMrush, we craft a keyword strategy.

Next, we:

1. Add the total monthly impressions of those keywords
2. Divide that number by a standard 2% click-through rate
3. Multiply that by the keywords’ average cost-per-click Finally, we produce results based on a 3%, 5%, and 10% conversion rate.

This will give you a total amount of monthly leads/sales and cost-per-lead/sale.