Here are the top 10 things to make sure your website complies with in order to prepare for running ads.
If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.
We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.
If you are using Google Analytics to count conversions from Google Ads, you may be missing a large chunk of conversion data.
The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.
If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?