Is my website ready for PPC ads?
Here are the top 10 things to make sure your website complies with in order to prepare for running ads.
Why is Google Ads reporting different numbers than Google Analytics?
If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.
How did you create the estimated projections in the action plan?
We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.
Why is the conversion rate higher when leads come from paid ads vs. organic?
The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.
What is a Good Conversion Rate?
If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?
What is the best way to test my existing conversion action setups
Testing & Double Checking Existing Setups...
What are conversion action triggers?
Conversion Actions - To be able to track a conversion, we would need a "trigger" for that conversion action.