What should my monthly budget be to start?
A budget that is too low doesn't offer enough data to see what's working and what's not. Read and find out what the ideal monthly start up should be here.
Why is my cost per click so high?
What can we do to reduce our CPC?
How long will it take to see results? / What does a "90-day learning phase" mean?
Technically, you’ll start to see results right away; however, it takes about 90 days for a campaign to “normalize” to the point of understanding how it will perform long-term.
How long should we stay in the experimenting & learning phase with our Google Ads account?
Is there a point where it can run on auto-pilot, or is it dynamic, changing & adjusting forevermore?