Question 1

How long will it take to build my campaigns?

Accepted Answer

10-12 business days.

Question 2

How often do we meet to review the campaigns?

Accepted Answer

This report is not proprietary and is easily reconcilable within your Google Ads account (which you retain full ownership of).

After you receive the report, we offer a meeting to review all activities in your campaigns, what happened over the last month, what is happening now, and what our plans are for future growth.

Question 3

How often do you make changes to a campaign?

Accepted Answer

A very high spending account may need daily or even hourly changes. For accounts with smaller budgets, there may not be as much maintenance involved.

Similarly, this depends on if we’re achieving our goals or not. If we are, we may make slower optimizations (to not deter the performance of the campaign). If we aren’t hitting our goals, we make more frequent optimizations until we start achieving them.

On average, we generally make changes in an account every 3-7 days (again, depending on how much activity the campaign gets and your specific goals).

Too many changes harbors an ecosystem where it’s hard to keep track of the outcomes; making changes too infrequently means competitors may outperform your campaign.