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What's The Downside Of A Too-High ROAS Goal?

Having a high ROAS goal may limit your ad spend and stop the account from growing.

Why are we selective before excluding a product from shopping ads?

Sometimes when the budget is limited, having too many products in the shopping ads means the algorithm has trouble gathering conversion patterns in order to optimize because each conversion on each shopping ad/product is too spread out across the weeks/months, so the answer is to temporarily exclude products until the algorithm can get the hang of things. Then, with scale later on, those products' shopping ads can be re-included. Just because we exclude a product, doesn't mean it won't be purchased. It just means it might not work well as a shopping ad & the money could be better spent on other shopping ads to bring people to the site...but those people still might buy these products.

How long should I wait to see an accurate Performance Report in Performance Max?

Wait for at least 14 days (plus your conversion lag) to view accurate and complete performance reporting

Why is Google Ads reporting different numbers than Google Analytics?

If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.

Can I show my product ratings in my ads?

Yes. But we currently don't recommend adding product ratings to ads.

Why is there a discrepancy between Shopify & Google Ads?

Why Google Ads is showing a reporting a different conversion value from Shopify.

How to use Local Campaigns to drive traffic to your physical store

If you have a brick and mortar business and you’re running a special offer or a promotion, you can use Google Ads to drive traffic to your local store.

How Long Google Ads' Learning Phase Takes

Learn how to get past the different factors that affect your learning phase so you can finally hit your ROAS goals and scale your Google Ads campaigns.

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