Why is the conversion rate higher when leads come from paid ads vs. organic?

The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.

conversion rate
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Should I run LinkedIn ads?

It is likely that LinkedIn campaigns to warm leads (aka remarketing) could be a good fit, but LinkedIn campaigns to cold leads is only a good fit for a few narrow industries.

linkedin ads remarketing
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How often do we meet to review the campaigns?

You will receive a full report each month on your campaigns’ performance.

How often do you make changes to a campaign?

This largely depends on ad spend. Here’s what we mean:

How long will it take to see results? / What does a "90-day learning phase" mean?

Technically, you’ll start to see results right away; however, it takes about 90 days for a campaign to “normalize” to the point of understanding how it will perform long-term.

What is a Good Conversion Rate?

If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?

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