Should I Always Listen to Google’s Suggestions?

Why You Shouldn’t Always Listen to Google’s Suggestions...

When is the best time to run Facebook Ads?

Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.

How do I set up UTM Tracking?

UTM Tracking - You might choose to use UTM tracking, which can be setup in the settings of an account, campaign, or ad group.

What are conversion action triggers?

Conversion Actions - To be able to track a conversion, we would need a "trigger" for that conversion action.

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