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Why is my profit margin becoming thinner as we scale?

When you increase ad spend, it's common to discover your CPL goes up or your ROAS goes down. Here's why.

budget strategies CPL profit margin ROAS
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How do I decide whether a campaign can spend more even when it doesn’t say “limited by budget”?

If you have extra ad spend to work with...

ad spend bidding strategies budget strategies impression share product feed rank Smart Shopping
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Should I share budget between multiple campaigns?

Shared budgets are not ideal but they can be useful.

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How do I determine my ad spend budget?

Budget Strategies...

budget strategies limited by budget ROAS
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