Why is my profit margin becoming thinner as we scale?

When you increase ad spend, it's common to discover your CPL goes up or your ROAS goes down. Here's why.

What should my monthly budget be to start?

A budget that is too low doesn't offer enough data to see what's working and what's not. Read and find out what the ideal monthly start up should be here.

Why Do You Bill According to Approved Advertising Budget, Not Ad Spend?

How do I decide whether a campaign can spend more even when it doesn’t say “limited by budget”?

If you have extra ad spend to work with...

Should I share budget between multiple campaigns?

Shared budgets are not ideal but they can be useful.

How do I determine my ad spend budget?

Budget Strategies...