When you increase ad spend, it's common to discover your CPL goes up or your ROAS goes down. Here's why.
Whether you’ve worked with an agency before or it’s your first time, understanding your contract can be confusing—especially when it comes to the billing process. Fortunately, our billing is simple and straightforward. And in this article, we’ll show you how it works, help alleviate any confusion, and set expectations so you can manage your budget and payment a whole lot easier.
Shared budgets are not ideal but they can be useful.
If you have extra ad spend to work with...