How do we spend more without diminishing profit margin (i.e. lowering ROAS or increasing CPL)?
Here's how and why we often recommend "leaning out" an ad account.
Why is my profit margin becoming thinner as we scale?
When you increase ad spend, it's common to discover your CPL goes up or your ROAS goes down. Here's why.
What does "Proven ROAS" mean?
For e-commerce campaigns, what does “Proven ROAS” mean?