General FAQ Getting Started & Onboarding Performance Max Strategy Tutorials

Why is my profit margin becoming thinner as we scale?

When you increase ad spend, it's common to discover your CPL goes up or your ROAS goes down. Here's why.

budget strategies profit margin

What does "Proven ROAS" mean?

For e-commerce campaigns, what does “Proven ROAS” mean?

ROAS return on ad spend profit margin all conversion value costs shopping campaigns Smart Shopping

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