Why are Google Ads reporting different numbers than Google Analytics?
When you’re dealing with multiple sessions (meaning a website visitor came to the site more than once before converting) the conversion data can be displayed in multiple ways. This is called “attribution modeling.”
Why Doesn't Google Ads Show The Same Conversions As Google Analytics?
If you are using Google Analytics to count conversions from Google Ads, you may be missing a large chunk of conversion data.
How do the ads get switched over during a site redesign or a new website with a new domain?
This process will vary greatly depending on whether it’s a site redesign or a new domain….