What are conversion action triggers?

Conversion Actions - To be able to track a conversion, we would need a "trigger" for that conversion action.

A trigger can be one of the following:

• A thank you page that only loads after a successful submission/optin.
• A code that runs after a successful submission/optin.
• A unique event that is only executed upon a successful submission/optin. For example, CTM sends a "Calls" event once a phone number is dialed.