Nearly all of our costs are based on how much we spend (this includes click fraud prevention, vendors, and software and monitoring tools, such as Google Keyword Planner, iSpionage, SpyFu, and SEMrush).
So, we simply cannot scale profitably without a benchmark set against spend.
More to the point:
**The larger a campaign gets, the larger the workload to manage. **
As data-driven marketers, everything we do is based on data-driven optimization. Every dollar spent is a data point and every data point requires action.
The more you spend, the more work involved in managing and optimizing the campaign.
The benefit to both of us is you'll never choose to spend more without a high-performing campaign. So, the system ends up being meritocratic in construct.
And, because we charge a base, plus a small percentage (unlike many high-end agencies that simply charge a much larger percentage across the board), our campaigns become more profitable as a percentage as you grow.
As far as the agencies that don't charge a percentage fee…
They're actually showing their hand in doing so. They've completely limited their ability to service the campaign.
In fact, we would bet every single one of them is using automated bidding tools to attempt to manage your campaign through the use of "AI" — without the expenditure in human capital.
Still concerned about the fee? Let’s talk about it.