How important is it to have a fast website and does that affect ads?

“My website is slow. How important is it to have a fast website and does that affect ads?”

Why is the conversion rate higher when leads come from paid ads vs. organic?

The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.

conversion rate
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What is a Good Conversion Rate?

If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?