Why is the conversion rate higher when leads come from paid ads vs. organic?
The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.
What is a Good Conversion Rate?
If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?
What is the best ad copy strategy to use for search campaigns?
2 Expanded Text Ads & 1 Responsive Search Ad.