How did you create the estimated projections in the action plan?

We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.

How do I know the cost per aquisition of a client if Google Ads is only bringing in leads?

How can I track chat leads? Which chat apps are compatible with Google Ads?

What is a Good Conversion Rate?

If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?

What are conversion action triggers?

Conversion Actions - To be able to track a conversion, we would need a "trigger" for that conversion action.

What is the best way to test my existing conversion action setups

Testing & Double Checking Existing Setups...

What if I have a small budget of $500 monthly?

How do I use landing pages?

What if a campaign is not spending all of the budget?

It's possible the impression share loss due to rank includes losing out on impressions that the campaign is eligible for but are very broad so you would not want to show for them anyway.

Why is Google Ads reporting different numbers than Google Analytics?

If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.