Cart Abandonment Campaigns & Cart Abandonment Audiences:
Wait for at least 14 days (plus your conversion lag) to view accurate and complete performance reporting
A smart approach would be to work your way to the top by generating affordable leads in a short amount of time with a small amount of budget by bidding on lower position, higher quality keywords. Then start to scale.
Doing this causes the algorithm to not be able to spend the full budget, and ultimately, causes us to fall behind spend and lose valuable time in the learning process, too.
You will see consistent correlation.
A high level overview of how SEO works...
A good remarketing strategy...