Why is the conversion rate higher when leads come from paid ads vs. organic?

The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.

conversion rate
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Why Doesn't Google Ads Show The Same Conversions As Google Analytics?

If you are using Google Analytics to count conversions from Google Ads, you may be missing a large chunk of conversion data.

When is the best time to run Facebook Ads?

Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.

How do I set up UTM Tracking?

UTM Tracking - You might choose to use UTM tracking, which can be setup in the settings of an account, campaign, or ad group.

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