Wait for at least 14 days (plus your conversion lag) to view accurate and complete performance reporting
Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.
If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.
**Holidays & Promotions**
Learn how to get past the different factors that affect your learning phase so you can finally hit your ROAS goals and scale your Google Ads campaigns.
UTM Tracking - You might choose to use UTM tracking, which can be setup in the settings of an account, campaign, or ad group.