What are conversion action triggers?

Conversion Actions - To be able to track a conversion, we would need a "trigger" for that conversion action.

I Googled a keyphrase for my campaign but I don’t see my ad—why?

Some potential reasons are you are in a competitive industry, you have other key phrases that have proven to convert, there's low search volume, and where you are searching (Google) from.

Is my branded campaign stealing all my traffic from organic search?

In some instances, yes. But the pros far outweigh the cons. Here are some reasons why you want to run branded campaign projects and how it can get you to the top SERP spot.

What should my monthly budget be to start?

A budget that is too low doesn't offer enough data to see what's working and what's not. Read and find out what the ideal monthly start up should be here.

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