What is a Good Conversion Rate?
If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?
Why is the conversion rate higher when leads come from paid ads vs. organic?
The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.
Can we spend more money on a specific product or in a specific location?
Yes you can with a smart strategy.
How do I decide whether a campaign can spend more even when it doesn’t say “limited by budget”?
If you have extra ad spend to work with...
How did you create the estimated projections in the action plan?
We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.
What if a campaign is not spending all of the budget?
It's possible the impression share loss due to rank includes losing out on impressions that the campaign is eligible for but are very broad so you would not want to show for them anyway.
What to Expect With Competitor Campaigns
What to expect with Competitor Campaigns - You might decide to target the clients’ competitors.