If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?
The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.
Yes you can with a smart strategy.
If you have extra ad spend to work with...
We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.
It's possible the impression share loss due to rank includes losing out on impressions that the campaign is eligible for but are very broad so you would not want to show for them anyway.
What to expect with Competitor Campaigns - You might decide to target the clients’ competitors.