We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.
Here are the top 10 things to make sure your website complies with in order to prepare for running ads.
What to expect with Competitor Campaigns - You might decide to target the clients’ competitors.
DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.