We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.
To avoid limiting our ability to service the campaign. That means, our campaigns become more profitable as a percentage as you grow.
What to expect with Competitor Campaigns - You might decide to target the clients’ competitors.
DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.
Cart Abandonment Campaigns & Cart Abandonment Audiences: