I Googled a keyphrase for my campaign but I don’t see my ad—why?
Some potential reasons are you are in a competitive industry, you have other key phrases that have proven to convert, there's low search volume, and where you are searching (Google) from.
How often do you make changes to a campaign?
This largely depends on ad spend. Here’s what we mean:
Why is there a discrepancy between Shopify & Google Ads?
Why Google Ads is showing a reporting a different conversion value from Shopify.
Should I be running video ads and what can I expect?
This article explains why you should be running video ads, how they will impact your conversions, and tips in creating your video ads.
What do you recommend for a new product launch?
If you are launching a new product, there are a few ideas to get it out there.
How Long Google Ads' Learning Phase Takes
Learn how to get past the different factors that affect your learning phase so you can finally hit your ROAS goals and scale your Google Ads campaigns.