Some potential reasons are you are in a competitive industry, you have other key phrases that have proven to convert, there's low search volume, and where you are searching (Google) from.
This largely depends on ad spend. Here’s what we mean:
Why Google Ads is showing a reporting a different conversion value from Shopify.
This article explains why you should be running video ads, how they will impact your conversions, and tips in creating your video ads.
If you are launching a new product, there are a few ideas to get it out there.
Learn how to get past the different factors that affect your learning phase so you can finally hit your ROAS goals and scale your Google Ads campaigns.