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Last Steps Before We Launch Your PPC Campaign

After a campaign has been built, but before it launches, we like to schedule a time with you to review the campaign before it goes live. This is to ensure that your initials goals are being strategically implemented, and allows everyone who's a part of the process to voice any concerns.

How can we make use of my existing customer base? / What is "customer match" used for?

If you have a large customer list, and if your Google account is eligible for "customer match," then you can implement some cross-selling and retargeting campaigns. Because the audience size is limited and much smaller than an audience found on Google, we won't need a large budget for this strategy. After about a month or two of gathering conversion data, we can also create a "similar audience" based on the customer list. Similar audiences are often effective, and we will incorporate it into our proactive targeting campaigns.

What are my resources as a Solutions 8 client?

Each Solutions 8 client is assigned a team made up of a dedicated client manager, specialist, backup specialist, and two strategists.

How can we target competitors even more? / What is a Competitive Proactive Campaign?

It's possible to target competitors beyond the basic competitor campaign (which is where we show an ad after someone searches for a competitor). We can do this using affinity & intent audiences (which are audiences of people who are frequently associated with the competitor's business).

What is data feed watch, and why do we use it?

If you are an eCommerce company, Data Feed Watch (DFW) is the platform we use in order to optimize your product feed. It allows you to customize the product feed attributes before they are sent to Google Merchant Center (which is the tool that then uploads your product listings into Google Shopping, Google Product Ads, and Google Commerce Search). DFW is part of the reason why shopping ads are so successful.

How long will it take to see results?

Technically, you'll start to see results right away; however, it takes time for a campaign to "normalize" to the point of understanding how it will perform long term.