How can we make use of my existing customer base? / What is "customer match" used for?
If you have a large customer list, and if your Google account is eligible for "customer match," then you can implement some cross-selling and retargeting campaigns. Because the audience size is limited and much smaller than an audience found on Google, we won't need a large budget for this strategy. After about a month or two of gathering conversion data, we can also create a "similar audience" based on the customer list. Similar audiences are often effective, and we will incorporate it into our proactive targeting campaigns.
What is the best ad copy strategy to use for search campaigns?
2 Expanded Text Ads & 1 Responsive Search Ad.
Why do I need a Branded Search Campaign/Why do I need to spend money when someone is searching for my brand name?
Avoid sending hot leads to competitors and gain extra data for optimization opportunities.
Last Steps Before We Launch Your PPC Campaign
After a campaign has been built, but before it launches, we like to schedule a time with you to review the campaign before it goes live. This is to ensure that your initials goals are being strategically implemented, and allows everyone who's a part of the process to voice any concerns.
How long will it take to see results?
Technically, you'll start to see results right away; however, it takes time for a campaign to "normalize" to the point of understanding how it will perform long term.
Should I run LinkedIn ads?
It is likely that LinkedIn campaigns to warm leads (aka remarketing) could be a good fit, but LinkedIn campaigns to cold leads is only a good fit for a few narrow industries.
Why is my profit margin becoming thinner as we scale?
When you increase ad spend, it's common to discover your CPL goes up or your ROAS goes down. Here's why.
How are you different from other agencies?
From our excellent qualifications, proven methods, to our winning strategies and value-first culture, we approach every single client and take care of their business doing the best we can. Read more about what makes us unique.