Looking for answers to frequently asked questions about Google Ads? Browse through our General FAQ category folders to find the right information you need.
What does "Proven ROAS" mean?
For e-commerce campaigns, what does “Proven ROAS” mean?
What impact does running PPC ads have on my brand?
Brand Recognition is a by-product of running advertising.
What if a campaign is not spending all of the budget?
It's possible the impression share loss due to rank includes losing out on impressions that the campaign is eligible for but are very broad so you would not want to show for them anyway.
How do I decide whether a campaign can spend more even when it doesn’t say “limited by budget”?
If you have extra ad spend to work with...
Should I share budget between multiple campaigns?
Shared budgets are not ideal but they can be useful.
What are some high-level recommended campaign bidding strategies?
Start new campaigns with a manual bidding strategy until the algorithm has enough data to switch to automatic. Then, see how high you can push the algorithm to automatically raise its goal (i.e. target CPC of $X could be the goal). You must have conversion tracking set up correctly before running any campaigns or else you will be feeding the wrong data into the machine learning algorithms, which will obstruct its ability to get results. You can check this by going to the Conversions report and checking the “Include in Conversions?” column and making sure that only the appropriate conversion actions are included.
Should I use search with my e-commerce business?
Why You Use Search with e-commerce Businesses Companies...
When should I consider using Remarketing?
A good remarketing strategy...