Looking for answers to frequently asked questions about Google Ads? Browse through our General FAQ category folders to find the right information you need.
What is data feed watch, and why do we use it?
If you are an eCommerce company, Data Feed Watch (DFW) is the platform we use in order to optimize your product feed. It allows you to customize the product feed attributes before they are sent to Google Merchant Center (which is the tool that then uploads your product listings into Google Shopping, Google Product Ads, and Google Commerce Search). DFW is part of the reason why shopping ads are so successful.
When is the best time to run Facebook Ads?
Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.
Should I run LinkedIn ads?
It is likely that LinkedIn campaigns to warm leads (aka remarketing) could be a good fit, but LinkedIn campaigns to cold leads is only a good fit for a few narrow industries.
How do the ads get switched over during a site redesign or a new website with a new domain?
This process will vary greatly depending on whether it’s a site redesign or a new domain….
How do we change the image on our remarketing campaign?
Start out with images you find around your site.
Is there any spillover from paid ads to organic search ranking?
You will see consistent correlation.
What is a Good Conversion Rate?
If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?
How do we rank for organic Google searches?
A high level overview of how SEO works...
Why do I need a Branded Search Campaign/Why do I need to spend money when someone is searching for my brand name?
Avoid sending hot leads to competitors and gain extra data for optimization opportunities.