If you are an eCommerce company, Data Feed Watch (DFW) is the platform we use in order to optimize your product feed. It allows you to customize the product feed attributes before they are sent to Google Merchant Center (which is the tool that then uploads your product listings into Google Shopping, Google Product Ads, and Google Commerce Search). DFW is part of the reason why shopping ads are so successful.
Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.
It is likely that LinkedIn campaigns to warm leads (aka remarketing) could be a good fit, but LinkedIn campaigns to cold leads is only a good fit for a few narrow industries.
This process will vary greatly depending on whether it’s a site redesign or a new domain….
Start out with images you find around your site.
You will see consistent correlation.
If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?
Avoid sending hot leads to competitors and gain extra data for optimization opportunities.