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Shared budgets are not ideal but they can be useful.
If you have extra ad spend to work with...
A good remarketing strategy...
Why You Use Search with e-commerce Businesses Companies...
If you have a large customer list, and if your Google account is eligible for "customer match," then you can implement some cross-selling and retargeting campaigns. Because the audience size is limited and much smaller than an audience found on Google, we won't need a large budget for this strategy. After about a month or two of gathering conversion data, we can also create a "similar audience" based on the customer list. Similar audiences are often effective, and we will incorporate it into our proactive targeting campaigns.
Cart Abandonment Campaigns & Cart Abandonment Audiences:
What to expect with Competitor Campaigns - You might decide to target the clients’ competitors.
DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.