General FAQ results
Should I share budget between multiple campaigns?
Shared budgets are not ideal but they can be useful.
How do I decide whether a campaign can spend more even when it doesn’t say “limited by budget”?
If you have extra ad spend to work with...
When should I consider using Remarketing?
A good remarketing strategy...
Should I use search with my e-commerce business?
Why You Use Search with e-commerce Businesses Companies...
How can we make use of my existing customer base? / What is "customer match" used for?
If you have a large customer list, and if your Google account is eligible for "customer match," then you can implement some cross-selling and retargeting campaigns. Because the audience size is limited and much smaller than an audience found on Google, we won't need a large budget for this strategy. After about a month or two of gathering conversion data, we can also create a "similar audience" based on the customer list. Similar audiences are often effective, and we will incorporate it into our proactive targeting campaigns.
What are Cart Abandonment Campaigns and Cart Abandonment Audiences?
Cart Abandonment Campaigns & Cart Abandonment Audiences:
What to Expect With Competitor Campaigns
What to expect with Competitor Campaigns - You might decide to target the clients’ competitors.
What are Dynamic Search Ads (DSA) Campaigns? When should I use DSA?
DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.