Looking for answers to frequently asked questions about Google Ads? Browse through our General FAQ category folders to find the right information you need.
How can we make use of my existing customer base? / What is "customer match" used for?
If you have a large customer list, and if your Google account is eligible for "customer match," then you can implement some cross-selling and retargeting campaigns. Because the audience size is limited and much smaller than an audience found on Google, we won't need a large budget for this strategy. After about a month or two of gathering conversion data, we can also create a "similar audience" based on the customer list. Similar audiences are often effective, and we will incorporate it into our proactive targeting campaigns.
What are Cart Abandonment Campaigns and Cart Abandonment Audiences?
Cart Abandonment Campaigns & Cart Abandonment Audiences:
What are Dynamic Search Ads (DSA) Campaigns? When should I use DSA?
DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.
What to Expect With Competitor Campaigns
What to expect with Competitor Campaigns - You might decide to target the clients’ competitors.
Why is there a discrepancy between Shopify & Google Ads?
Why Google Ads is showing a reporting a different conversion value from Shopify.
Can I show my product ratings in my ads?
Yes. But we currently don't recommend adding product ratings to ads.
Why is Google Ads reporting different numbers than Google Analytics?
If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.
How long should I wait to see an accurate Performance Report in Performance Max?
Wait for at least 14 days (plus your conversion lag) to view accurate and complete performance reporting