Looking for answers to frequently asked questions about Google Ads? Browse through our General FAQ category folders to find the right information you need.
Brand Recognition is a by-product of running advertising.
It's possible the impression share loss due to rank includes losing out on impressions that the campaign is eligible for but are very broad so you would not want to show for them anyway.
If you have extra ad spend to work with...
Shared budgets are not ideal but they can be useful.
Why You Use Search with e-commerce Businesses Companies...
If you have a large customer list, and if your Google account is eligible for "customer match," then you can implement some cross-selling and retargeting campaigns. Because the audience size is limited and much smaller than an audience found on Google, we won't need a large budget for this strategy. After about a month or two of gathering conversion data, we can also create a "similar audience" based on the customer list. Similar audiences are often effective, and we will incorporate it into our proactive targeting campaigns.