For e-commerce campaigns, what does “Proven ROAS” mean?
It's possible the impression share loss due to rank includes losing out on impressions that the campaign is eligible for but are very broad so you would not want to show for them anyway.
Brand Recognition is a by-product of running advertising.
If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?
2 Expanded Text Ads & 1 Responsive Search Ad.
Testing & Double Checking Existing Setups...