UTM Tracking - You might choose to use UTM tracking, which can be setup in the settings of an account, campaign, or ad group.
This process will vary greatly depending on whether it’s a site redesign or a new domain….
A high level overview of how SEO works...
Most agencies will count a call that lasts 45 seconds or longer, for example, as a conversion. But we try to minimize false leads by hiring a designated team to listens to the calls that come in from an ad and give it a score. Our call rater team also gives us the added bonus of helping us to uncover any issues that might be negatively affecting conversion rates during the calls (like an automated answering machine that is confusing people, for example, or low quality leads who are asking for something different than what your business sells, etc.).
Learn how to get past the different factors that affect your learning phase so you can finally hit your ROAS goals and scale your Google Ads campaigns.
Wait for at least 14 days (plus your conversion lag) to view accurate and complete performance reporting