To avoid limiting our ability to service the campaign. That means, our campaigns become more profitable as a percentage as you grow.
A smart approach would be to work your way to the top by generating affordable leads in a short amount of time with a small amount of budget by bidding on lower position, higher quality keywords. Then start to scale.
If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.
What can we do to reduce our CPC?
When you increase ad spend, it's common to discover your CPL goes up or your ROAS goes down. Here's why.
The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.
Why Google Ads is showing a reporting a different conversion value from Shopify.