Why is my cost per click so high?
What can we do to reduce our CPC?
Can You Join Our Company Slack Channel? (...Or Other Communication/Project Management Channels)
It is our agency's policy not to join external client communication channels or project management applications.
How do I grow/scale quickly?
Sometimes the ROAS will plateau...
When should I consider using Remarketing?
A good remarketing strategy...
What are Dynamic Search Ads (DSA) Campaigns? When should I use DSA?
DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.
What does "Proven ROAS" mean?
For e-commerce campaigns, what does “Proven ROAS” mean?
What are some high-level recommended campaign bidding strategies?
Start new campaigns with a manual bidding strategy until the algorithm has enough data to switch to automatic. Then, see how high you can push the algorithm to automatically raise its goal (i.e. target CPC of $X could be the goal). You must have conversion tracking set up correctly before running any campaigns or else you will be feeding the wrong data into the machine learning algorithms, which will obstruct its ability to get results. You can check this by going to the Conversions report and checking the “Include in Conversions?” column and making sure that only the appropriate conversion actions are included.