What does "Proven ROAS" mean?
For e-commerce campaigns, what does “Proven ROAS” mean?
Why can't we just turn on tROAS & leave it on?
Doing this causes the algorithm to not be able to spend the full budget, and ultimately, causes us to fall behind spend and lose valuable time in the learning process, too.
Can You Join Our Company Slack Channel? (...Or Other Communication/Project Management Channels)
It is our agency's policy not to join external client communication channels or project management applications.
Is it possible to run an e-commerce campaign but built as lead generation?
E-commerce Campaigns but built as Lead Generation.
Is my website ready for PPC ads?
Here are the top 10 things to make sure your website complies with in order to prepare for running ads.
What are my resources as a Solutions 8 client?
Each Solutions 8 client is assigned a team made up of a dedicated client manager, specialist, backup specialist, and two strategists.
How are you different from other agencies?
From our excellent qualifications, proven methods, to our winning strategies and value-first culture, we approach every single client and take care of their business doing the best we can. Read more about what makes us unique.
Why is my cost per click so high?
What can we do to reduce our CPC?
What are some high-level recommended campaign bidding strategies?
Start new campaigns with a manual bidding strategy until the algorithm has enough data to switch to automatic. Then, see how high you can push the algorithm to automatically raise its goal (i.e. target CPC of $X could be the goal). You must have conversion tracking set up correctly before running any campaigns or else you will be feeding the wrong data into the machine learning algorithms, which will obstruct its ability to get results. You can check this by going to the Conversions report and checking the “Include in Conversions?” column and making sure that only the appropriate conversion actions are included.