When you’re dealing with multiple sessions (meaning a website visitor came to the site more than once before converting) the conversion data can be displayed in multiple ways. This is called “attribution modeling.”
Whether you’ve worked with an agency before or it’s your first time, understanding your contract can be confusing—especially when it comes to the billing process. Fortunately, our billing is simple and straightforward. And in this article, we’ll show you how it works, help alleviate any confusion, and set expectations so you can manage your budget and payment a whole lot easier.
Ever wonder what the team here at Solutions 8 does behind the scenes to get our clients the results they want? Here’s a sneak peek: Clear communication, detailed instructions, and exceptional collaboration. More specifically, our whole process helps our team execute a million to-do lists without sacrificing quality and ad performance. We follow proven SOPs (Standard Operating Procedures) that never fail, giving our clients a delightful experience as soon as they get onboard.
A smart approach would be to work your way to the top by generating affordable leads in a short amount of time with a small amount of budget by bidding on lower position, higher quality keywords. Then start to scale.
Your Main KPI - For eCommerce the main KPI is ROAS, and for Lead Gen the main KPI is CPL.