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Should I be running video ads and what can I expect?

This article explains why you should be running video ads, how they will impact your conversions, and tips in creating your video ads.

How we organize and execute our client management process

Ever wonder what the team here at Solutions 8 does behind the scenes to get our clients the results they want? Here’s a sneak peek: Clear communication, detailed instructions, and exceptional collaboration. More specifically, our whole process helps our team execute a million to-do lists without sacrificing quality and ad performance. We follow proven SOPs (Standard Operating Procedures) that never fail, giving our clients a delightful experience as soon as they get onboard.

Is my branded campaign stealing all my traffic from organic search?

In some instances, yes. But the pros far outweigh the cons. Here are some reasons why you want to run branded campaign projects and how it can get you to the top SERP spot.

Why is there a discrepancy between Shopify & Google Ads?

Why Google Ads is showing a reporting a different conversion value from Shopify.

What is the $1,000 e-commerce start-up fee for?

Building an eCommerce campaign is extra complex. While we don't like a charging set up fee, it covers necessary costs like rebuilding and optimizing your data feed, uploading your product listings, and having our Tag Implementation team set up conversion tracking and dynamic remarketing.

How are you different from other agencies?

From our excellent qualifications, proven methods, to our winning strategies and value-first culture, we approach every single client and take care of their business doing the best we can. Read more about what makes us unique.

How long should I wait to see an accurate Performance Report in Performance Max?

Wait for at least 14 days (plus your conversion lag) to view accurate and complete performance reporting

How do you track leads who call my business?

Most agencies will count a call that lasts 45 seconds or longer, for example, as a conversion. But we try to minimize false leads by hiring a designated team to listens to the calls that come in from an ad and give it a score. Our call rater team also gives us the added bonus of helping us to uncover any issues that might be negatively affecting conversion rates during the calls (like an automated answering machine that is confusing people, for example, or low quality leads who are asking for something different than what your business sells, etc.).

How do I set up UTM Tracking?

UTM Tracking - You might choose to use UTM tracking, which can be setup in the settings of an account, campaign, or ad group.