Why do you charge a 10% fee?
To avoid limiting our ability to service the campaign. That means, our campaigns become more profitable as a percentage as you grow.
How did you create the estimated projections in the action plan?
We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.
Why don't my ads appear at the top of the page when I search on Google?
A smart approach would be to work your way to the top by generating affordable leads in a short amount of time with a small amount of budget by bidding on lower position, higher quality keywords. Then start to scale.
How Long Google Ads' Learning Phase Takes
Learn how to get past the different factors that affect your learning phase so you can finally hit your ROAS goals and scale your Google Ads campaigns.
How do I set up UTM Tracking?
UTM Tracking - You might choose to use UTM tracking, which can be setup in the settings of an account, campaign, or ad group.
When is the best time to run Facebook Ads?
Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.
How can we target competitors even more? / What is a Competitive Proactive Campaign?
It's possible to target competitors beyond the basic competitor campaign (which is where we show an ad after someone searches for a competitor). We can do this using affinity & intent audiences (which are audiences of people who are frequently associated with the competitor's business).