How can we make use of my existing customer base? / What is "customer match" used for?
If you have a large customer list, and if your Google account is eligible for "customer match," then you can implement some cross-selling and retargeting campaigns. Because the audience size is limited and much smaller than an audience found on Google, we won't need a large budget for this strategy. After about a month or two of gathering conversion data, we can also create a "similar audience" based on the customer list. Similar audiences are often effective, and we will incorporate it into our proactive targeting campaigns.
Why don't my ads appear at the top of the page when I search on Google?
A smart approach would be to work your way to the top by generating affordable leads in a short amount of time with a small amount of budget by bidding on lower position, higher quality keywords. Then start to scale.
How Long Google Ads' Learning Phase Takes
Learn how to get past the different factors that affect your learning phase so you can finally hit your ROAS goals and scale your Google Ads campaigns.
How do I grow/scale quickly?
Sometimes the ROAS will plateau...
Should I be running video ads and what can I expect?
This article explains why you should be running video ads, how they will impact your conversions, and tips in creating your video ads.
Should I run LinkedIn ads?
It is likely that LinkedIn campaigns to warm leads (aka remarketing) could be a good fit, but LinkedIn campaigns to cold leads is only a good fit for a few narrow industries.