General FAQ Getting Started & Onboarding Performance Max Strategy Tutorials

How can we target competitors even more? / What is a Competitive Proactive Campaign?

It's possible to target competitors beyond the basic competitor campaign (which is where we show an ad after someone searches for a competitor). We can do this using affinity & intent audiences (which are audiences of people who are frequently associated with the competitor's business).

affinity audience campaign types competitive campaigns intent audience proactive display targeting Display campaigns

When should I consider using Remarketing?

A good remarketing strategy...

remarketing campaign remarketing audiences remarketing

Providing Solutions 8 with access to your Google My Business (GMB) account

Google My Business access clients

Is it possible to run an e-commerce campaign but built as lead generation?

E-commerce Campaigns but built as Lead Generation.

e-commerce lead generation static conversion value shopping campaigns

What are Cart Abandonment Campaigns and Cart Abandonment Audiences?

Cart Abandonment Campaigns & Cart Abandonment Audiences:

cart abandonment campaigns cart abandonment audiences smart shopping campaigns

How do you track phone calls (leads and sales)?

call tracking metrics lead generation recorded calls

When can I submit information about special offers we have?

promotions client management process

Can I show my product ratings in my ads?

Yes. But we currently don't recommend adding product ratings to ads.

product ratings google merchant center

How do I know the cost per aquisition of a client if Google Ads is only bringing in leads?

conversion rate conversions

Why is Google Ads reporting different numbers than Google Analytics?

If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.

attribution models conversions data reporting