What if a campaign is not spending all of the budget?
It's possible the impression share loss due to rank includes losing out on impressions that the campaign is eligible for but are very broad so you would not want to show for them anyway.
Last Steps Before We Launch Your PPC Campaign
After a campaign has been built, but before it launches, we like to schedule a time with you to review the campaign before it goes live. This is to ensure that your initials goals are being strategically implemented, and allows everyone who's a part of the process to voice any concerns.
What impact does running PPC ads have on my brand?
Brand Recognition is a by-product of running advertising.
Should I use search with my e-commerce business?
Why You Use Search with e-commerce Businesses Companies...
How do I decide whether a campaign can spend more even when it doesn’t say “limited by budget”?
If you have extra ad spend to work with...
How do I access search terms report for Smart Shopping?
Search Terms Report for Smart Shopping -
What's The Downside Of A Too-High ROAS Goal?
Having a high ROAS goal may limit your ad spend and stop the account from growing.