Testing & Double Checking Existing Setups...
After a campaign has been built, but before it launches, we like to schedule a time with you to review the campaign before it goes live. This is to ensure that your initials goals are being strategically implemented, and allows everyone who's a part of the process to voice any concerns.
Is there a point where it can run on auto-pilot, or is it dynamic, changing & adjusting forevermore?
In some instances, yes. But the pros far outweigh the cons. Here are some reasons why you want to run branded campaign projects and how it can get you to the top SERP spot.
Building an eCommerce campaign is extra complex. While we don't like a charging set up fee, it covers necessary costs like rebuilding and optimizing your data feed, uploading your product listings, and having our Tag Implementation team set up conversion tracking and dynamic remarketing.
If you have a large customer list, and if your Google account is eligible for "customer match," then you can implement some cross-selling and retargeting campaigns. Because the audience size is limited and much smaller than an audience found on Google, we won't need a large budget for this strategy. After about a month or two of gathering conversion data, we can also create a "similar audience" based on the customer list. Similar audiences are often effective, and we will incorporate it into our proactive targeting campaigns.