Why is the conversion rate higher when leads come from paid ads vs. organic?
The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.
How do I access search terms report for Smart Shopping?
Search Terms Report for Smart Shopping -
How do the ads get switched over during a site redesign or a new website with a new domain?
This process will vary greatly depending on whether it’s a site redesign or a new domain….
What if a campaign is not spending all of the budget?
It's possible the impression share loss due to rank includes losing out on impressions that the campaign is eligible for but are very broad so you would not want to show for them anyway.
Should I use search with my e-commerce business?
Why You Use Search with e-commerce Businesses Companies...
Last Steps Before We Launch Your PPC Campaign
After a campaign has been built, but before it launches, we like to schedule a time with you to review the campaign before it goes live. This is to ensure that your initials goals are being strategically implemented, and allows everyone who's a part of the process to voice any concerns.
What impact does running PPC ads have on my brand?
Brand Recognition is a by-product of running advertising.
How do we rank for organic Google searches?
A high level overview of how SEO works...
How often do you make changes to a campaign?
This largely depends on ad spend. Here’s what we mean: