What's The Downside Of A Too-High ROAS Goal?
Having a high ROAS goal may limit your ad spend and stop the account from growing.
What are Dynamic Search Ads (DSA) Campaigns? When should I use DSA?
DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.
Why do I need a Branded Search Campaign/Why do I need to spend money when someone is searching for my brand name?
Avoid sending hot leads to competitors and gain extra data for optimization opportunities.
Is there any spillover from paid ads to organic search ranking?
You will see consistent correlation.
Should I share budget between multiple campaigns?
Shared budgets are not ideal but they can be useful.
What are Cart Abandonment Campaigns and Cart Abandonment Audiences?
Cart Abandonment Campaigns & Cart Abandonment Audiences:
How do I advertise holidays and promotions?
**Holidays & Promotions**
When should I consider using Remarketing?
A good remarketing strategy...