General FAQ Getting Started & Onboarding Performance Max Strategy Tutorials

Why is my cost per click so high?

What can we do to reduce our CPC?

competitive keywords high cost per click learning phase keyword competitor

Why do I need a Branded Search Campaign/Why do I need to spend money when someone is searching for my brand name?

Avoid sending hot leads to competitors and gain extra data for optimization opportunities.

Branded Search Campaigns Competitor Campaigns Optimizations campaign types

What are Dynamic Search Ads (DSA) Campaigns? When should I use DSA?

DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.

DSA Campaigns Dynamic Search Ads campaign types Optimizations

Is there any spillover from paid ads to organic search ranking?

You will see consistent correlation.

organic search rank website traffic Google Search Console Performance on Search Results traffic traffic

How can we get the product rating stars to show up on the ads?

product ratings

How do I advertise holidays and promotions?

**Holidays & Promotions**

bidding strategeies Display campaigns e-commerce search e-commerce shopping holidays promotions search campaigns Smart Shopping smart shopping campaigns

What time period should I use to judge ad performance?

Should I share budget between multiple campaigns?

Shared budgets are not ideal but they can be useful.

shared budget impressions budget strategies

What are Cart Abandonment Campaigns and Cart Abandonment Audiences?

Cart Abandonment Campaigns & Cart Abandonment Audiences:

cart abandonment campaigns cart abandonment audiences smart shopping campaigns

How do I use landing pages?

landing pages conversions traffic