Should I be running video ads and what can I expect?
This article explains why you should be running video ads, how they will impact your conversions, and tips in creating your video ads.
Should I run LinkedIn ads?
It is likely that LinkedIn campaigns to warm leads (aka remarketing) could be a good fit, but LinkedIn campaigns to cold leads is only a good fit for a few narrow industries.
Why is Google Ads reporting different numbers than Google Analytics?
If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.
I Googled a keyphrase for my campaign but I don’t see my ad—why?
Some potential reasons are you are in a competitive industry, you have other key phrases that have proven to convert, there's low search volume, and where you are searching (Google) from.
Why can't we just turn on tROAS & leave it on?
Doing this causes the algorithm to not be able to spend the full budget, and ultimately, causes us to fall behind spend and lose valuable time in the learning process, too.
Why do you charge a 10% fee?
To avoid limiting our ability to service the campaign. That means, our campaigns become more profitable as a percentage as you grow.
How did you create the estimated projections in the action plan?
We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.
Is my website ready for PPC ads?
Here are the top 10 things to make sure your website complies with in order to prepare for running ads.