What is the best ad copy strategy to use for search campaigns?
2 Expanded Text Ads & 1 Responsive Search Ad.
What are Dynamic Search Ads (DSA) Campaigns? When should I use DSA?
DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.
Is my website ready for PPC ads?
Here are the top 10 things to make sure your website complies with in order to prepare for running ads.
Is there any spillover from paid ads to organic search ranking?
You will see consistent correlation.
How do I grow/scale quickly?
Sometimes the ROAS will plateau...
Should I be running video ads and what can I expect?
This article explains why you should be running video ads, how they will impact your conversions, and tips in creating your video ads.
How long should I wait to see an accurate Performance Report in Performance Max?
Wait for at least 14 days (plus your conversion lag) to view accurate and complete performance reporting