Here's how and why we often recommend "leaning out" an ad account.
A budget that is too low doesn't offer enough data to see what's working and what's not. Read and find out what the ideal monthly start up should be here.
It is our agency's policy not to join external client communication channels or project management applications.
Why do I need a Branded Search Campaign/Why do I need to spend money when someone is searching for my brand name?
Avoid sending hot leads to competitors and gain extra data for optimization opportunities.
We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.