Should I be running video ads and what can I expect?
This article explains why you should be running video ads, how they will impact your conversions, and tips in creating your video ads.
What is the best ad copy strategy to use for search campaigns?
2 Expanded Text Ads & 1 Responsive Search Ad.
What are Cart Abandonment Campaigns and Cart Abandonment Audiences?
Cart Abandonment Campaigns & Cart Abandonment Audiences:
When should I consider using Remarketing?
A good remarketing strategy...
How did you create the estimated projections in the action plan?
We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.
Is my website ready for PPC ads?
Here are the top 10 things to make sure your website complies with in order to prepare for running ads.
What are Dynamic Search Ads (DSA) Campaigns? When should I use DSA?
DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.
Why is my cost per click so high?
What can we do to reduce our CPC?