How did you create the estimated projections in the action plan?
We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.
Why do you charge a 10% fee?
To avoid limiting our ability to service the campaign. That means, our campaigns become more profitable as a percentage as you grow.
How can we target competitors even more? / What is a Competitive Proactive Campaign?
It's possible to target competitors beyond the basic competitor campaign (which is where we show an ad after someone searches for a competitor). We can do this using affinity & intent audiences (which are audiences of people who are frequently associated with the competitor's business).
Is it possible to run an e-commerce campaign but built as lead generation?
E-commerce Campaigns but built as Lead Generation.
What does "Proven ROAS" mean?
For e-commerce campaigns, what does “Proven ROAS” mean?
How do I grow/scale quickly?
Sometimes the ROAS will plateau...