Why is Google Ads reporting different numbers than Google Analytics?
If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.
How did you create the estimated projections in the action plan?
We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.
Why do you charge a 10% fee?
To avoid limiting our ability to service the campaign. That means, our campaigns become more profitable as a percentage as you grow.
How can we target competitors even more? / What is a Competitive Proactive Campaign?
It's possible to target competitors beyond the basic competitor campaign (which is where we show an ad after someone searches for a competitor). We can do this using affinity & intent audiences (which are audiences of people who are frequently associated with the competitor's business).
How do I grow/scale quickly?
Sometimes the ROAS will plateau...
What does "Proven ROAS" mean?
For e-commerce campaigns, what does “Proven ROAS” mean?