It's possible to target competitors beyond the basic competitor campaign (which is where we show an ad after someone searches for a competitor). We can do this using affinity & intent audiences (which are audiences of people who are frequently associated with the competitor's business).
If you've ever wondered why Google Ads doesn't show the same conversion as Google Analytics, read this.
E-commerce Campaigns but built as Lead Generation.
It is our agency's policy not to join external client communication channels or project management applications.
Sometimes the ROAS will plateau...