What time period should I use to judge ad performance?

How do the ads get switched over during a site redesign or a new website with a new domain?

This process will vary greatly depending on whether it’s a site redesign or a new domain….

What is the difference between Google Smart Shopping and Google Shopping Ads?

How often do we meet to review the campaigns?

You will receive a full report each month on your campaigns’ performance.

Why is the conversion rate higher when leads come from paid ads vs. organic?

The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.

Why Do We Exclude Certain People In Remarketing Campaigns?

How do I advertise holidays and promotions?

**Holidays & Promotions**

Why shouldn't I judge the performance of each campaign individually?

What do you recommend for a new product launch?

If you are launching a new product, there are a few ideas to get it out there.

What is a Good Conversion Rate?

If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?