If you have a brick and mortar business and you’re running a special offer or a promotion, you can use Google Ads to drive traffic to your local store.
2 Expanded Text Ads & 1 Responsive Search Ad.
Why You Shouldn’t Always Listen to Google’s Suggestions...
**Holidays & Promotions**
If you have a large customer list, and if your Google account is eligible for "customer match," then you can implement some cross-selling and retargeting campaigns. Because the audience size is limited and much smaller than an audience found on Google, we won't need a large budget for this strategy. After about a month or two of gathering conversion data, we can also create a "similar audience" based on the customer list. Similar audiences are often effective, and we will incorporate it into our proactive targeting campaigns.
Conversion Actions - To be able to track a conversion, we would need a "trigger" for that conversion action.
It is likely that LinkedIn campaigns to warm leads (aka remarketing) could be a good fit, but LinkedIn campaigns to cold leads is only a good fit for a few narrow industries.
After a campaign has been built, but before it launches, we like to schedule a time with you to review the campaign before it goes live. This is to ensure that your initials goals are being strategically implemented, and allows everyone who's a part of the process to voice any concerns.
It's possible the impression share loss due to rank includes losing out on impressions that the campaign is eligible for but are very broad so you would not want to show for them anyway.