Conversion Actions - To be able to track a conversion, we would need a "trigger" for that conversion action.
Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.
Why You Shouldn’t Always Listen to Google’s Suggestions...
DSA Campaigns are used as learning experiments - You may choose to build dynamic search ad campaigns because they help you learn what ad copy & keywords to use in the other campaigns, in case you missed any important and effective words.
The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.
It is likely that LinkedIn campaigns to warm leads (aka remarketing) could be a good fit, but LinkedIn campaigns to cold leads is only a good fit for a few narrow industries.
Sometimes the ROAS will plateau...
If you have a large customer list, and if your Google account is eligible for "customer match," then you can implement some cross-selling and retargeting campaigns. Because the audience size is limited and much smaller than an audience found on Google, we won't need a large budget for this strategy. After about a month or two of gathering conversion data, we can also create a "similar audience" based on the customer list. Similar audiences are often effective, and we will incorporate it into our proactive targeting campaigns.