Should I run LinkedIn ads?

It is likely that LinkedIn campaigns to warm leads (aka remarketing) could be a good fit, but LinkedIn campaigns to cold leads is only a good fit for a few narrow industries.

What to Expect With Competitor Campaigns

What to expect with Competitor Campaigns - You might decide to target the clients’ competitors.

When do you update the ad copy?

After 100 clicks, we compare the performances of two ads. We build a new ad to compete against the winning one for another 100 clicks.

Why can't we just turn on tROAS & leave it on?

Doing this causes the algorithm to not be able to spend the full budget, and ultimately, causes us to fall behind spend and lose valuable time in the learning process, too.