Looking for a list of all the strategies we use for Google Ads at Solutions 8? Check out this category folder to find the right information you need.

What do you recommend for a new product launch?

If you are launching a new product, there are a few ideas to get it out there.

Why is the conversion rate higher when leads come from paid ads vs. organic?

The paid campaigns are always going to bring in higher quality website traffic than organic search results for a few different reasons.

When is the best time to run Facebook Ads?

Wait a month or two (because you need to have good enough performance from one platform before testing new networks because it’s always an investment to start a new network and therefore a new learning period) and then launch a Facebook remarketing campaign.

Should I run LinkedIn ads?

It is likely that LinkedIn campaigns to warm leads (aka remarketing) could be a good fit, but LinkedIn campaigns to cold leads is only a good fit for a few narrow industries.

What is a Good Conversion Rate?

If you're already achieving 3%, 5% or even 10% conversion rates, is that as high as you're going to go?