How can we target competitors even more? / What is a Competitive Proactive Campaign?

It's possible to target competitors beyond the basic competitor campaign (which is where we show an ad after someone searches for a competitor). We can do this using affinity & intent audiences (which are audiences of people who are frequently associated with the competitor's business).

How to use Local Campaigns to drive traffic to your physical store

If you have a brick and mortar business and you’re running a special offer or a promotion, you can use Google Ads to drive traffic to your local store.

What Can I Afford To Pay For A Lead From Paid Ads?

When do you update the ad copy?

After 100 clicks, we compare the performances of two ads. We build a new ad to compete against the winning one for another 100 clicks.

How did you create the estimated projections in the action plan?

We use SEO tools and craft a keyword strategy. Then we calculate the total amount of monthly leads/sales and cost-per-lead/sale using the formula on this post.

Is my branded campaign stealing all my traffic from organic search?

In some instances, yes. But the pros far outweigh the cons. Here are some reasons why you want to run branded campaign projects and how it can get you to the top SERP spot.

I Googled a keyphrase for my campaign but I don’t see my ad—why?

Some potential reasons are you are in a competitive industry, you have other key phrases that have proven to convert, there's low search volume, and where you are searching (Google) from.

Why don't my ads appear at the top of the page when I search on Google?

A smart approach would be to work your way to the top by generating affordable leads in a short amount of time with a small amount of budget by bidding on lower position, higher quality keywords. Then start to scale.

Why is my cost per click so high?

What can we do to reduce our CPC?

How do I advertise holidays and promotions?

**Holidays & Promotions**